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The digital evolution isn’t designed to replace people; it’s dedicated to enhancing human skills and achievements. Digital tools like the ones shared in this article not only further sales engagement, they make sales and marketing professionals more knowledgeable, efficient and productive.

Security and revenue intelligence are closely intertwined, and an effective security strategy is fundamental to the success of revenue generation.

Leveraging your leadership skills effectively can empower your B2B marketing team and help you connect with prospective clients.

Sales data is among the most important to secure from cyber attacks. Sales managers and their team members have important roles in safeguarding businesses and stakeholder relationships.

it's vital that CMOs be able to draw a direct line between marketing activities and business outcomes. They can do that by using the three P’s of marketing strategic planning.

In the world of digital marketing, thumbnail images serve as mini billboards for your content. Elevating your thumbnail game is not just about getting noticed; it's about conveying your message compellingly and succinctly at first glance.

Marketing content is more effective when it's created with a specific goal in mind. Each of these types of marketing content serves a unique purpose, addressing different stages of the journey and the buyer's needs.

Sales intelligence is an emerging and crucial tool that comes to the rescue of firms in the quest for sustainability. A look at the dynamics, trends, challenges and prospects shaping the sales intelligence market.

Organizations that focus sales and marketing collaboration efforts around creating a customer engagement strategy will enable strong, purposeful growth without needing to collaborate across every initiative.

Simplifying your marketing approach can save you time and money while also making it more effective. Here are some practical tips to streamline your marketing and free yourself up to focus on what you do best.