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The most trusted voices for your product or service are your customers. Advocacy marketing promotes products or services through satisfied customers who are ready and willing to vouch for your brand.

Well-known and established techniques are often insufficient in today’s environment. Here are five effective but underutilized B2B marketing techniques you likely haven’t tried.

Creating guardrails around AI usage for marketers is important to ensure you protect yourself, your company and your customers.

Attempting to create a nontraditional display with off-the-shelf content rarely works – neither does applying the same creative deployment road map used for traditional display types.

Brand monitoring isn't just for consumer goods companies. Here are some tips and tools for listening to what others are saying online about your company.

With investments increasing to make it easier for sellers to sell, sales leaders need to avoid the three key pitfalls that plague many sales digital transformation efforts.

Artificial intelligence isn't coming for our jobs. As AI continues to evolve, we expect to see even more innovative and powerful tools emerge to help marketers improve their results.

Imagine the possibilities when you transition from a small-scale operation to a full-fledged marketing powerhouse.

Acquiring new customers costs six times as much as retaining existing customers. Here are seven strategies that support the dynamic aspects of every sales negotiation and build positive long-term relationships with customers.

Leveraging customer reviews is one of the best ways to assure B2B customers that the lengthy buyers' journey is worth taking.