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Social media is essential for any B2B operation seeking to maximize its ROI, but the process requires a well-thought-out strategy accounting for the unique characteristics of B2B audiences and their platforms.

Chatbots can significantly enhance sales and customer service, but it's important to know how to continuously measure their effectiveness.

Sustaining growth can be difficult but it doesn’t have to be impossible or painful. Here's what companies that succeed do.

Despite its immense potential, AI adoption in marketing is hampered by several critical factors. Overcoming the FOMO mindset and addressing the barriers of understanding, privacy, and integration are critical steps in unlocking AI’s full potential.

The key to gaining referrals rests almost entirely on creating Trusted Relationships with key centers of influence, as well as with current clients. NetWeaving will accomplish this faster and more effectively than any other strategy.

Artificial intelligence is becoming an essential marketing tool, but it's important to strike an equilibrium between automation and human ingenuity.

As a former chief revenue officer of multiple high-growth tech businesses, I’ve personally witnessed the transformative impact elevating women in sales can have on an organization – not only on the bottom line but also on company culture and innovation.

Although competitive pay and financial bonuses are important, non-monetary benefits can boost motivation and address sales budget issues.

In the modern online space, a link is a marketing currency that helps to buy profitable positions. instead of non-stop content generation, it is better to work on its attractiveness for link building.

Budgeting time and resources into CX optimization is like adding more business insurance to your portfolio – connecting, guiding and educating customers from beginning to end.