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Recent sales management research shows that the best sales managers – those whose teams achieve targets, have higher win rates, and get premium pricing – are 52% more likely to excel at planning and analyzing how sellers should manage their territories.

Holding on to outdated cliches can negatively impact sales. Only once these five B2B sales myths have been debunked can businesses flourish.

Sales can be a stressful profession for beginners and 20-year veterans alike. Here are the five biggest stressors affecting sales employees and how to alleviate them.

It may seem like marketing and sales teams operate in silos, but the truth is they need to lean on each other to do their best work.

Companies can get a valuable competitive edge by leveraging artificial intelligence's versatile capabilities. Here are the top ways AI is changing procurement contract negotiations.

Businesses must work harder to generate high-quality leads. These strategies will help get you there.

The most trusted voices for your product or service are your customers. Advocacy marketing promotes products or services through satisfied customers who are ready and willing to vouch for your brand.

Well-known and established techniques are often insufficient in today’s environment. Here are five effective but underutilized B2B marketing techniques you likely haven’t tried.

Creating guardrails around AI usage for marketers is important to ensure you protect yourself, your company and your customers.

Attempting to create a nontraditional display with off-the-shelf content rarely works – neither does applying the same creative deployment road map used for traditional display types.