We’re Ruining LinkedIn. Here’s How to Fix It.
If we want LinkedIn content to matter, we must be willing write with a voice that is recognizably human and an argument that is recognizably ours.
How AI-Driven Personalization Is Reshaping B2B Sales Conversions
Agentic AI tools are now capable of orchestrating and delivering hyper-personalized journeys across the entire sales funnel – if teams can deploy and apply them effectively. Here’s how.
Stop Optimizing Channels. Start Managing a Marketing Portfolio.
As AI continues to reshape engagement environments, marketing leaders can no longer rely on static campaign structures or isolated performance metrics. Success will belong to organizations that treat platforms as investments, journeys as outcomes, and channels as flexible capabilities deployed in service of those outcomes.
Why AI Makes the Strategic Salesperson More Indispensable Than Ever
Sales in the AI era will remove order takers and identify a high-value class of reps who possess deep business empathy and intellectual curiosity - the ones who aren't just making the most cold outreaches, but who are adept at providing the confidence buyers need to move forward.
Agentic AI Isn’t Ready for Marketing. Your Operating Model Still Needs to Be.
Treating AI assistants as agents inflates expectations and causes pilot programs to fail to deliver meaningful performance gains at scale. The challenge for CMOs is not simply deciding whether to adopt agentic AI. It is determining how to adopt it without damaging marketing’s credibility and performance in the process.
The WebMD Effect: How AI Search Is Redefining B2B Sales
B2B buyers are making buying decisions based on AI-driven research before they even reach out to vendors. Sales teams must adapt by learning how to support self-educated buyers, not fight them.
Leadership Practices That Retain Top Performers In A Shifting Sales Workforce
It's difficult, if not impossible, to field a high-performing sales team when you have constant turnover. With these leadership practices, sales teams can incentivize new hires to commit and top performers to stay put.
The Octopus Model: Rethinking How Sales and Marketing Organizations Make Decisions
The octopus has several innate features that are worth sales and marketing teams' noting and duplicating. That's where the Octopus Model comes in.
Why B2B Mega Events Are Going Extinct – and What’s Replacing Them
The mega tradeshows that characterized Y2K and the early aughts are diminishing in influence, as today’s attendees seek more meaningful, intimate networking and personalized content over crowded, chaotic exhibition halls.
Why Sales Investments Aren’t Translating Into Performance
Many sales leaders quietly admit performance isn’t improving at the pace they expected. Win rates stall. Sales cycles stretch. Forecast accuracy remains fragile. The problem isn’t effort. And it’s rarely talent. It’s coherence.
