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Designers bring a different perspective to digital marketing strategies because they are trained to use visual design to communicate stories effectively. Their expertise can help elevate projects, as well as fill some of the gaps in how marketers may approach content creation by default.

There are two buying modes and two non-buying modes. Once you know which of the four mindsets your buyers are in, you can sell more effectively.

Peer coaching is one technique that will help you unlock employee engagement in all three of Daniel Pink’s categories of what motivates: purpose, mastery and autonomy.

Too often, negotiation preparations tend to be one-sided. Here are three considerations that should be made before any negotiation begins.

Losing the big deal; being buried in administrative tasks; falling short of quota... Here are five common fears of salespeople and how to conquer them.

In the digital age of texts, tweets, likes, and posts – here are three steps that more companies should take to successfully integrate social media into their overall business marketing strategies.

Considering there is 90% probability of misalignment of sales and marketing in your organization, it’s time to implement best practices that are proven to produce better results and happier practitioners on both sides of the aisle.

Buyer acumen needs to be more than a sales tool for reps – it needs to become a way of life. Unless your reps have a deep understanding of the individuals they are selling to, they’re not going to optimize sales results.

It’s been said that people will run really fast for two reasons: to win a gold medal and to get away from a German Shepherd. Only one of these reasons, however, generates sustained success. Can you guess which one?

Here is the right approach to increase revenue by optimizing the experience of the digital buyer (first) while achieving more productivity with sellers.