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Media outreach is just another form of marketing. The marketing professional needs to make it clear to the stakeholder that It may not produce results for weeks or months.

ChatGPT will augment, not replace, seller creativity and judgment. Here are the four things sales leaders should know and do about the technology.

By optimizing each step of the customer’s purchase journey, businesses can maximize ROI in their marketing efforts while delighting customers along the way.

To make the most out of your hires and increase sales without breaking your budget, here are five tips for sales leaders.

It’s vital to ensure that sales teams have the skills to thrive during a period of revenue resilience and the skills to bounce back when enterprise spending goes back to normal.

Focusing on the needs of your customers as well as those of your employees will help you build strong customer relationships while ensuring your team feels empowered to drive positive change throughout the company.

Higher base pay fosters better performance and affective commitment. So why are companies stuck in the mindset that a low salary plus commission is the best way to drive sales performance?

When expressed in a personalized and authentic way, gratitude has the ability to create a better client experience, show customers how much you value them, and create a bond between the giver and receiver.

As digital marketing tactics and trends keep evolving, digital marketers should look first to their own individual marketing strategy to see which trends could be valuable in reaching their targeted audience. Here are some digital marketing trends to consider for 2023.

By providing ongoing training opportunities to your employees, you’ll positively impact their morale and productivity, which benefits everyone. Here’s how to create a meaningful training program that achieves actual results.