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When selling enterprise software and software as a service (SaaS), a proof-of-value exercise (POV) can be an accelerator for the decision maker, especially when working with a prospect that has complex requirements.

As CEO and co-founder of a startup, I find myself focused on the two principles I learned in my first job: Your company is only as good as its talent, and your customers should be at the heart of everything you do.

Zoom experienced meteoric growth right out of the pandemic starting gate. AI-powered sales coaching helped them scale at a record pace.

Almost one-third of employers report having lost business as a direct result of poor employee communication or client handling. Soft skills should be part of any training regimen.

With so much riding on sales onboarding, companies need to closely monitor and measure onboarding success by defining and tracking onboarding Key Performance Indicators (KPIs).

Lead nurturing content comes in multiple formats, but any sales enablement content should strive to accomplish these same few goals.

Now more than ever, companies should consider each stage of the buyer’s journey to fully capture leads every step of the way leading up to a purchase.

Customer care metrics are at the core of customer retention. So why aren't more companies measuring these key customer care key performance indicators?

Agile Marketing leads to better orchestration, increased communication and, ultimately, doing more with less.

Every individual you hire is weighing the balance of the job’s requirements with the combined weight of the rewards and respect they are getting in return. Here’s how that works.