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Some aspect of remote selling is here for good. To remain competitive, B2B sales organizations have to reassess their sales infrastructure and identify new strategies to promote business agility.

A single, unified platform helps businesses achieve their engagement objectives and delight customers.

Given that only 35% of salespeople think their marketing team knows what they need to sell, there is clearly need to get marketing and sales to work together.

As more B2B companies observe growing sales revenue through indirect channels, brands are realizing the need for effective, scalable execution of marketing campaigns through their channel partners.

You've got a CRM system in place. So why are so many qualified leads not followed up? It's time to rethink the role of your CRM.

Brands that identify new ways to participate in social interactions with their customers stand to achieve gains in both engagement and loyalty. B2B marketers would be wise to take a closer look at this budding social app.

Regular performance feedback is critical to workplace engagement. And the flow of feedback should go both ways.

Automating sales and marketing activities lets you focus your human resources elsewhere. When your sales agents don’t have to spend hours creating proposals or prospecting, they can do more in less time.

Is your sales team struggling to close sales? To improve your prospect-to-client conversion rate, invest time in prescribing the discovery phase of the process.

If you hire and train sales development reps smartly, they move on to leadership roles. Here's how to keep your pipeline of star talent filled.