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Onboarding new B2B sales reps using virtual reality may become the norm as companies start another year with virtual teams.

B2B marketing and media relations in 2022 will continue to focus on rich storytelling, but it will include new voices, prioritize emerging mediums and approach thought leadership in new ways.

Companies with low turnover rates are led by executives who understand that money alone is no longer an effective recruitment and retention tool.

AI-enabled conversational recording increases ROI of CRM systems while eliminating tedious and time-consuming data entry requirements.

If solid sales proposals are the key to getting your foot in the door with new clients (and they are), then why do so many companies take a lackluster approach to responding to requests for proposals and quotes?

A digital adoption platform (DAP) can be used to not only drive adoption of sales tech, but remove friction from the sales process.

If the past nearly two years has taught sales and marketing leaders anything, it's that equipping workers with knowledge about maintaining mental health and then supporting those efforts is vital to overall performance.

Conversational AI allows marketing teams at small and medium-sized businesses to deliver prompt and personalized responses to prospect and customer inquiries within seconds.

The sales profession has evolved. The skill set that young professionals filling today's sales roles must adapt to succeed.

Startups need to run lean, but waiting to bring a customer success platform on board could be a costly mistake.