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When it comes to influencing people, a few key strategies will lead you to more effective interactions and more positive results.

Text messages invoke strong customer engagement, don't compete with spam, and reach prospects where they're at.

If a task does not serve a meaningful purpose, then the short-lived sense of accomplishment is only a fix.

Sales development reps protect your account execs' time, but they need the right data to be effective.

Winning is an essential part of sales, and recognizing reps for big wins will not only make that person’s day but also improve company culture.

Are you considering retooling your technology for a digital sales future? That future has arrived and you're behind the curve. Here are five significant sales trends you can expect to continue throughout the current decade.

Email marketing campaigns that get sucked in by a spam filter or blocked completely never have a chance to convert to sales.

Account-based marketing success requires marketers to grasp the who – the person or people behind the purchase decision.

Managers can improve the impact of in-person communications by supplementing them with asynchronous communication that can be viewed and shared wherever and whenever the salesperson needs it.

Salespeople are increasingly leveraging video to prospect, as well as communicate their value messages. Because buyers are purchasing more products and services remotely and on demand, it's imperative that salespeople position themselves as subject matter experts. There is no greater opportunity than video.