Selling With Soul: How Authentic Connection Became the New Currency
Selling with soul is centered in emotionally connecting and helping others achieve meaningful outcomes. It starts with being genuinely curious and wanting to help.
Entering a New Market Without Failing: How to Adapt Your B2B Marketing Strategy
In highly competitive markets, a new brand has almost no chance without truly innovative products. If you don’t have a breakthrough innovation to showcase, try identifying underserved micro-segments within the market.
Sales Reps Think Salesforce’s AI Features are Awful, and They’re Right
The advent of AI has spotlighted how far Salesforce's technology has fallen behind, making it susceptible to emerging startups.
What’s Your Plan for Recognizing Key Partners at the Holidays?
When partners feel recognized in the moments that matter most, they deliver in the moments that matter most to business. By investing in meaningful, real-world incentives now, businesses set the tone for a motivated, loyal workforce in 2026.
Quota Calls and Bedtime Stories: The New Dad Hustle
It’s not a choice between quota calls and bedtime stories. It’s about showing up where I’m needed most, in both worlds.
Human-Centric Brands Will Win the AI Era
The more AI levels the playing field the more human-centric brands will win. Not because they resist the future but because they use it to bring people closer.
AI is Creating Employee Stress
The hype over AI has a lot of workers concerned about what it means for them. Taking time to think through the human connections with AI and considering how to position it with employees will pay huge dividends.
How Sales & Marketing Leaders Can Unlock Agentic AI’s True Potential
Too many companies treat agentic agents as apps, not teammates. The real future of agentic AI isn’t about autonomous machines replacing humans; it’s about agentic-assisted humans with true ownership of outcomes.
What Is the Brand Evolution Gap (And How Does It Impact Sales)?
When a company’s offerings continue to evolve, but the company’s brand image, messaging and visual identity lag behind, it creates a disconnect that can decrease buyer confidence. How to beat the brand evolution gap.
What B2B Marketers Can Learn from the Cracker Barrel Misstep
The Cracker Barrel branding misstep is a warning signal about how quickly even established brands can alienate their core audience when they skip fundamental steps when examining their brand.
