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Many companies use sales and marketing efforts to address their clients’ symptoms, not the underlying problems. Here are five best practices to foster a dialogue that allows marketers to give B2B customers what they want.

Instituting these practices is more than providing good client service and retaining clients; it is also about maximizing the value of your business.

How a recognized consumer brand operating in the B2B space adopted a value selling approach in support of its core mission, maintained price integrity and achieved impressive results.

In the digital age, content is critical to sales. A refresher on creating strong content that sells is always timely.

There are guiding principles almost as old as love itself that will help customers fall in love with your product and make the sales process a whole lot easier.

Conversational marketing opens new ways for brands to engage audiences and drives business impact through increased customer satisfaction, deeper brand affinity, lower acquisition costs and boosted revenue. The time to start experimenting is now.

The principle of never outgrowing learning is crucial to any business’s survival. How ongoing learning can benefit various aspects of your organization, from marketing innovation to maintaining employee well-being.

A sales kickoff may be the only time your team is together in person all year. It's critical to make the most of this prime opportunity for building relationships, engaging the team, carving our career paths and networking with others.

By addressing the factors hindering predictability, leaders can guide their teams toward success with visibility, clarity and purpose.

When building a customer-centric organizational structure, service leaders must consider designs that facilitate reps’ easy understanding of customer context in order to provide a quick resolution and break down silos between functions such as sales, marketing and product that hamper access to this knowledge.