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How to Create and Execute Marketing Strategies to Hit Business Goals

How to Create and Execute Marketing Strategies to Hit Business Goals

it's vital that CMOs be able to draw a direct line between marketing activities and business outcomes. They can do that by using the three P’s of marketing strategic planning.
ow to Make Your Thumbnails Stand Out in a Crowded Marketplace

Stop Scrolling! How to Make Your Thumbnails Stand Out in a Crowded Marketplace

In the world of digital marketing, thumbnail images serve as mini billboards for your content. Elevating your thumbnail game is not just about getting noticed; it's about conveying your message compellingly and succinctly at first glance.
7 Types of Content That Navigate the Buyer’s Journey

The 7 Types of Content That Navigate the Buyer’s Journey

Marketing content is more effective when it's created with a specific goal in mind. Each of these types of marketing content serves a unique purpose, addressing different stages of the journey and the buyer's needs.
The Dynamic Landscape of Sales Intelligence

Unlocking Growth Potential: The Dynamic Landscape of Sales Intelligence

Sales intelligence is an emerging and crucial tool that comes to the rescue of firms in the quest for sustainability. A look at the dynamics, trends, challenges and prospects shaping the sales intelligence market.
3 Ways CSOs Can Partner with Marketing to Accelerate Sales Performance

3 Ways CSOs Can Partner with Marketing to Accelerate Sales Performance

Organizations that focus sales and marketing collaboration efforts around creating a customer engagement strategy will enable strong, purposeful growth without needing to collaborate across every initiative.
How To Simplify Marketing to Strengthen Your Business

How To Simplify Marketing to Strengthen Your Business

Simplifying your marketing approach can save you time and money while also making it more effective. Here are some practical tips to streamline your marketing and free yourself up to focus on what you do best.
Making Conversations Customer-Centric

Seven Tips for Making Conversations Customer-Centric

Shifting to a customer-centric sales approach is not just a technique, it's a mindset transformation that leads to richer, more meaningful conversations where the customers’ needs are at the forefront.
4 Steps to Drive Seller Adoption of Digital Tools

4 Steps to Drive Seller Adoption of Digital Tools

This four-step plan allows sales enablement leaders to transform buyer enablement and empower sellers to leverage and reinforce new content and tools in response to an evolving buying landscape. This framework will ultimately result in enhanced seller-led interactions that align with buyer needs.
Cultivating Sales Success

Cultivating Sales Success: How Serving Transforms Connections Into Harvests

Transforming your sales approach from a transactional to a relational process mirrors the gardener's journey from planting to harvesting and requires similarly patient nurturing. Here are six steps sales professionals can take to create a flourishing customer base.
How to Boost B2B Sales Using AI

How to Boost B2B Sales Using AI

Incorporating AI into B2B sales is not just about embracing technology; it’s about setting the stage for a more personalized, efficient and engaging sales process.

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