Home News

News

Your Best Reps Are Quietly Planning Their Exit

Your Best Reps Are Quietly Planning Their Exit

One in four sales reps is looking for a new job? Compensation isn't the leading reason for workers to go elsewhere. There are simple steps managers can take to keep more of their top performers.
Smart Warehousing: The Hidden Backbone of Sales and Marketing Success

Smart Warehousing: The Hidden Backbone of Sales and Marketing Success

By recognizing warehouse operations as a strategic partner rather than a cost center, businesses can transform logistics into a competitive advantage and ensure that marketing campaigns translate into profitable, lasting relationships.
Corporate Legacy as a Strategic Asset for Sustainable Business Growth

Corporate Legacy as a Strategic Asset for Sustainable Business Growth

A corporate legacy builds trust with a company’s internal and external prospects and customers, positions a company as a marketplace leader, and reinforces corporate culture to produce long-term growth.
Leveraging Social Media in B2B Sales

5 Ways Top Sales Managers Will Leverage Social Media to Exceed Expectations in 2026

The key to leveraging social media for your sales campaigns lies in implementing the right practices. Here are some strategies that can help you exceed your targets.
Why and How to Pivot to an Outcome-Based Go-to-Market Strategy

Why and How to Pivot to an Outcome-Based Go-to-Market Strategy

Go-to-market strategies that don’t reflect customer outcomes aren’t just subpar from the customer’s perspective, they can also harm sellers because they make it harder to close and retain clients.
AI Agents: The Real-Time Deal Coach Every Sales Rep Has Been Waiting For

AI Agents: The Real-Time Deal Coach Every Sales Rep Has Been Waiting For

The future of sales will belong to teams that combine instinct with real-time intelligence. AI agents make that possible.
AI, marketing and the psychology of persuasion

AI Isn’t Changing Marketing. It’s How We React to It

AI isn't giving consumers what they want. AI is giving them what they want back to themselves. The brands that come out on top will harness the power of AI to make their consumers feel empowered, recognized and part of something bigger.
Consumer-facing marketing using user-generated content

How to Use Your Customers’ Delight In Your Marketing Efforts

User-generated content is more than just marketing content – it’s proof that real people trust your brand. Using it in consumer-facing marketing campaigns can get you more engagement and conversions.
Selling With Soul

Selling With Soul: How Authentic Connection Became the New Currency

Selling with soul is centered in emotionally connecting and helping others achieve meaningful outcomes. It starts with being genuinely curious and wanting to help.
adjusting B2B marketing strategies

Entering a New Market Without Failing: How to Adapt Your B2B Marketing Strategy

In highly competitive markets, a new brand has almost no chance without truly innovative products. If you don’t have a breakthrough innovation to showcase, try identifying underserved micro-segments within the market.

Online Partners

Sales & Marketing Management

Stay up-to-date on SMM’s latest content