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AI isn't giving consumers what they want. AI is giving them what they want back to themselves. The brands that come out on top will harness the power of AI to make their consumers feel empowered, recognized and part of something bigger.

User-generated content is more than just marketing content – it’s proof that real people trust your brand. Using it in consumer-facing marketing campaigns can get you more engagement and conversions.

Selling with soul is centered in emotionally connecting and helping others achieve meaningful outcomes. It starts with being genuinely curious and wanting to help.

In highly competitive markets, a new brand has almost no chance without truly innovative products. If you don’t have a breakthrough innovation to showcase, try identifying underserved micro-segments within the market.

The advent of AI has spotlighted how far Salesforce's technology has fallen behind, making it susceptible to emerging startups.

When partners feel recognized in the moments that matter most, they deliver in the moments that matter most to business. By investing in meaningful, real-world incentives now, businesses set the tone for a motivated, loyal workforce in 2026.

Elastic Access is a revenue growth approach that provides SaaS users with cross-portfolio access to a company’s full suite of offerings, enabling them to try new products and solidify their ongoing relationship with the brand.

It’s not a choice between quota calls and bedtime stories. It’s about showing up where I’m needed most, in both worlds.

Negotiating with respect and being cordial during a negotiation doesn’t mean being a pushover.

Millennials and Gen Z workers are comfortable sharing information about salary and benefits with their co-workers, but not with managers.