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Domain names impact everything from discoverability to trust and credibility and they play a crucial role in brand identity. When selecting a domain name, brands must balance their ambitions, their audience and a multitude of other factors associated with brand positioning.

The agentic AI revolution represents a watershed moment for marketing professionals, automating complex decision processes and enabling autonomous optimization that reshapes what's possible in customer engagement.

Pain points along the marketing funnel aren’t new, and aren’t going away. But in a tighter economy with more choice and less patience, marketers need ways to create momentum by rewarding attention, easing decision-making, and reinforcing loyalty in real time.

Misalignment across sales, marketing and product teams translates to weaker pipeline, stalled deals and leads that don’t convert. The path to faster sales cycles and higher conversions starts with aligning teams on the three Ps: clear process, collaborative people and a shared platform.

The leaders who will thrive in this next season aren’t the ones buried in AI tools. They’re the ones who show up and lead through it.

Sopro, a B2B lead generation service, published its latest findings from a survey of more than 400 B2B senior decisionmakers. Buyers are getting younger and rely more on technology than sales reps. The findings are important in shaping B2B sellers' go-to-market strategies.

AI is transforming how internet users discover information, forcing organizations to reorient their digital approach toward truly owning their relationships with their customers and visitors.

The reality is you can't force someone to buy if they don't want to. Top-performing sales professionals succeed during a slow economy by reconnecting with their network, building strength in their relationships, and earning trust.

Education-led marketing shifts focus from selling to teaching, positioning brands as trusted advisors that help buyers make informed decisions.

The companies that succeed in demand generation will be those that can effectively blend data-driven personalization, innovative technology and human insight.