Why and How to Pivot to an Outcome-Based Go-to-Market Strategy
Go-to-market strategies that don’t reflect customer outcomes aren’t just subpar from the customer’s perspective, they can also harm sellers because they make it harder to close and retain clients.
AI Agents: The Real-Time Deal Coach Every Sales Rep Has Been Waiting For
The future of sales will belong to teams that combine instinct with real-time intelligence. AI agents make that possible.
AI Isn’t Changing Marketing. It’s How We React to It
AI isn't giving consumers what they want. AI is giving them what they want back to themselves. The brands that come out on top will harness the power of AI to make their consumers feel empowered, recognized and part of something bigger.
How to Use Your Customers’ Delight In Your Marketing Efforts
User-generated content is more than just marketing content – it’s proof that real people trust your brand. Using it in consumer-facing marketing campaigns can get you more engagement and conversions.
Selling With Soul: How Authentic Connection Became the New Currency
Selling with soul is centered in emotionally connecting and helping others achieve meaningful outcomes. It starts with being genuinely curious and wanting to help.
Entering a New Market Without Failing: How to Adapt Your B2B Marketing Strategy
In highly competitive markets, a new brand has almost no chance without truly innovative products. If you don’t have a breakthrough innovation to showcase, try identifying underserved micro-segments within the market.
Sales Reps Think Salesforce’s AI Features are Awful, and They’re Right
The advent of AI has spotlighted how far Salesforce's technology has fallen behind, making it susceptible to emerging startups.
What’s Your Plan for Recognizing Key Partners at the Holidays?
When partners feel recognized in the moments that matter most, they deliver in the moments that matter most to business. By investing in meaningful, real-world incentives now, businesses set the tone for a motivated, loyal workforce in 2026.
Grow Recurring Revenue with Cross-Portfolio Access
Elastic Access is a revenue growth approach that provides SaaS users with cross-portfolio access to a company’s full suite of offerings, enabling them to try new products and solidify their ongoing relationship with the brand.
Quota Calls and Bedtime Stories: The New Dad Hustle
It’s not a choice between quota calls and bedtime stories. It’s about showing up where I’m needed most, in both worlds.
