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Immersive technology is one of the fastest-advancing technologies, and although its application may be less widespread than AI, its uses and benefits are just as powerful.

Tailoring sales strategies and interactions to the unique needs and behaviors of each buyer is essential in an era in which buyers are more informed and have higher expectations than ever before. Here are the steps for getting there.

Tangible marketing methods such as direct mail, branded gifts and exclusive events, create memorable, multisensory experiences that cut through digital marketing clutter and drive engagement.

A review of some top techniques and tools for sales prospecting and their key features to help you decide which one is best for your business.

By investing in their personal brand, marketing leaders can strengthen their voice, extend their company’s reach and drive meaningful industry impact.

Cognitive science offers proven techniques to help make presentations more persuasive, memorable and action-driven. By understanding how the brain processes information, you can create and deliver content that resonates deeply with your audience.

To keep pace with, and potentially exceed, customer expectations, you must adapt your sales processes to be more agile, customer-centric and efficient.

AI is not just about automation – it’s about creating deeper connections, delivering measurable outcomes and unlocking new opportunities. Three impactful ways CEOs can leverage AI to transform their approach.

While technology transforms how we work, human connection drives results. Organizations that build cultures around meaningful conversations supported by smart automation will thrive.

Chief marketing officers are increasingly accountable for revenue, both direct and indirect. Here are five important questions they need to ask.