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This four-step plan allows sales enablement leaders to transform buyer enablement and empower sellers to leverage and reinforce new content and tools in response to an evolving buying landscape. This framework will ultimately result in enhanced seller-led interactions that align with buyer needs.

Transforming your sales approach from a transactional to a relational process mirrors the gardener's journey from planting to harvesting and requires similarly patient nurturing. Here are six steps sales professionals can take to create a flourishing customer base.

Incorporating AI into B2B sales is not just about embracing technology; it’s about setting the stage for a more personalized, efficient and engaging sales process.

For B2B marketers, embracing ethical decision-making is not just about avoiding negative consequences but actively fostering trust, respect and integrity in every interaction.

When it comes to finding innovative solutions to customers' problems, correctly defining the problem is the necessary first step.

Just as a well-presented lure will draw in a prized fish, an authentic marketing strategy will reel in a loyal customer base that stands the test of time.

Chief marketing officers not only have to succeed, they have to be able to prove it to the CEO, CFO and the board with measurable results. They'll do best if they are aligned with their CFOs throughout the process.

Grand gestures or massive mistakes will certainly impact the memorability of a first business meeting. More often than not, its success hinges on the culmination of subtler details.