Unleashing Generative AI: Shifting from Sales Pitch to Sales Discovery
The transition from building seller proficiency on sales pitch to building seller proficiency on sales discovery is just the first step into the brave new world of smarter, more effective AI-powered sales solutions.
3 Non-Obvious Meeting Strategies to Drive Inclusion
A meeting is a snapshot of culture. If meetings are inclusive, it is likely that the culture is inclusive. In cultures where diversity and inclusion thrive, it is likely that a wide variety of perspectives are represented in the meeting, people feel psychologically safe sharing their perspectives and those perspectives are welcomed and heard.
5 Reasons Why the Customer Success Team Should Be Marketing’s New Bestie
Customer Success teams hold priceless information for marketing. And marketing can amplify the work of the Customer Success team. In the era of doing more with less, this is a collaboration that will yield real results.
Ask for the Order
Asking for the order is stating your product is the right fit for your customer’s unique purpose, and you would appreciate their business. So why do sales reps so often miss this vital step?
Is the Clash Between Your Sales and Finance Teams Killing Your Revenue Growth?
Mending the fractured sales/finance relationship needs to be a priority at the top level. It needs to start from the top down.
Linking Growth and Frontline Initiatives
Most strategies are about growing the business. But about one-quarter of companies do not grow at all and, even before the pandemic, only one...
Maximizing Sales by Monitoring These Key Performance Indicators
These KPIs provide valuable insights that can increase customer satisfaction and sales, regardless of size.
Leveraging SEO For B2B Lead Generation
Optimizing your content with key words is not enough to rank higher on search engine results pages. Here's how to leverage SEO strategies to generate more leads.
How to Close More Deals With a Robust Referral Program
Customers have more impact on brand image than ever before. Using a referral program will bring customers into the loop of helping you grow your business.
4 Trends Every Digital Marketer Needs to Know
Marketing can be a tricky (and slightly fickle) arena to navigate. Get it right, though, and your brand could happily ride the advertising trends wave to success. Here are four digital marketing trends every brand should know.
