5 Key Differences Between a Fractional CMO and a Full-Time CMO
The trend toward hiring fractional executives is proving to be an effective solution for some companies. Here's what to know about fractional CMOs.
6 Top Marketing Tools That Can Leverage Your Business Growth
Most companies fail to determine the right digital marketing tools for their goals. These six tools are turning tables for businesses, be they big, small or medium.
Why Women Excel in Sales
Women have the traits that excellent salespeople possess. Innovative sales organizations of the future would do well to diversify their salesforce, their executive leadership team, and to work to rectify gender inequality in the workplace.
Can I Purchase My Competitor’s Trademark as a Keyword?
Most effective marketing plans in the digital age include a strategy around search engine optimization, including the use of Google AdWords and other keyword...
4 Ways to Build an Event Budget
The only way to make sure your event budget is in tip-top form is to future-proof it by spending time in the planning stage.
Startup 101: How to Do a Marketing Product Launch
The audience for a new product launch is not just prospective customers, but media, analysts, potential investors, partners, employees and the talent you hope will want to come work for you later. Here are the elements that matter most when it comes to a public launch for a startup or smaller software company.
Media Outreach Is Just Marketing to the Press
Media outreach is just another form of marketing. The marketing professional needs to make it clear to the stakeholder that It may not produce results for weeks or months.
Tackling Channel Strategy and Customer Segmentation in Tandem to Maximize Sales Capabilities
The best channel strategies are those that start with a true and deep understanding of the customer – the kind of understanding that is developed through a robust customer segmentation effort.
4 Things Sales Leaders Should Know About ChatGPT
ChatGPT will augment, not replace, seller creativity and judgment. Here are the four things sales leaders should know and do about the technology.
A Scientific 5-Step Method to Hire Superstar Sales Reps
Five steps that give you a consistent and scientific method to assess sales candidates and hire applicants who have crucial work-related qualities like your company’s superstar sales reps.
