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Humanizing your email outreach means more than personalizing the recipient’s name; it’s about creating a sense of presence. Video emails get noticed.

Technology isn’t just a nice-to-have; it’s a survival tool for small businesses – one that’s essential for growth. The entrepreneurs who thrive in 2025 will be those who stick to sound business fundamentals, keep refining their marketing approach, and embrace new tools and technologies to stay ahead.

Your company’s capacity for self-sufficiency in dealing with client queries or problems displays your business acumen and saves people time. In turn, they’re more likely to promote your enterprise to others – growing your brand and building its reputation.

There is a growing sense of disconnection and dissatisfaction among new sellers, as many report feeling burned out. This highlights the urgent need for a more balanced onboarding approach.

Immersive technology is one of the fastest-advancing technologies, and although its application may be less widespread than AI, its uses and benefits are just as powerful.

Tailoring sales strategies and interactions to the unique needs and behaviors of each buyer is essential in an era in which buyers are more informed and have higher expectations than ever before. Here are the steps for getting there.

Tangible marketing methods such as direct mail, branded gifts and exclusive events, create memorable, multisensory experiences that cut through digital marketing clutter and drive engagement.

A review of some top techniques and tools for sales prospecting and their key features to help you decide which one is best for your business.

By investing in their personal brand, marketing leaders can strengthen their voice, extend their company’s reach and drive meaningful industry impact.

Cognitive science offers proven techniques to help make presentations more persuasive, memorable and action-driven. By understanding how the brain processes information, you can create and deliver content that resonates deeply with your audience.