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Chief marketing officers are increasingly accountable for revenue, both direct and indirect. Here are five important questions they need to ask.

Fragmentation of sales tech stacks is causing more harm than good. Strategic integrations and tool consolidation are crucial for making that happen.

By tailoring incentive program strategies to the specific needs of an industry and using data to drive continuous improvement, businesses can build strong, sustainable growth.

Buyers who say they don't have the budget are really saying they don't see enough value to justify your price. A sales rep's goal is to build such a compelling mountain of value that price reflects the tangible outcomes they will deliver.

With a unique skill set different from placing solutions – the sell side – it’s possible to not only accelerate a buying decision but find high probability prospects on the first call.

Embracing integrated campaigns and committing to continuous skills development are two advanced strategies that can significantly enhance outcomes.

Stickers may be small, but their marketing potential is anything but. With thoughtful planning and execution, sticker campaigns can deliver a strong ROI while helping your brand stick in the minds of your audience – literally and figuratively.

Commissions and bonus programs don’t work forever. If you want to continue seeing your sales team enthusiastic about their work, try something different – and fast.

In an era where economic uncertainty and tighter budgets dominate C-Suite discussions, one thing is crystal clear: Revenue is the ultimate metric, and every part of the organization, including marketing, must align with that objective.

Success isn’t just about adopting the latest tools or strategies. It requires understanding your customers, staying flexible and being willing to adapt. The businesses that thrive will be the ones that embrace these changes and use them to create real value for their clients.