Negotiating with Confidence
Negotiating with respect and being cordial during a negotiation doesn’t mean being a pushover.
It pays to talk about pay
Millennials and Gen Z workers are comfortable sharing information about salary and benefits with their co-workers, but not with managers.
Human-Centric Brands Will Win the AI Era
The more AI levels the playing field the more human-centric brands will win. Not because they resist the future but because they use it to bring people closer.
AI is Creating Employee Stress
The hype over AI has a lot of workers concerned about what it means for them. Taking time to think through the human connections with AI and considering how to position it with employees will pay huge dividends.
How Sales & Marketing Leaders Can Unlock Agentic AI’s True Potential
Too many companies treat agentic agents as apps, not teammates. The real future of agentic AI isn’t about autonomous machines replacing humans; it’s about agentic-assisted humans with true ownership of outcomes.
What Is the Brand Evolution Gap (And How Does It Impact Sales)?
When a company’s offerings continue to evolve, but the company’s brand image, messaging and visual identity lag behind, it creates a disconnect that can decrease buyer confidence. How to beat the brand evolution gap.
What B2B Marketers Can Learn from the Cracker Barrel Misstep
The Cracker Barrel branding misstep is a warning signal about how quickly even established brands can alienate their core audience when they skip fundamental steps when examining their brand.
4 Metrics Go-To-Market Teams Should Care About
The best GTM teams align on a common set of metrics to ensure they move in sync and turn alignment into a powerful revenue advantage.
Creating Emails That Get Read Requires Risk-Taking
Taking risks and pouring a little bit of your soul into each cold email is the only way to cut through the noise these days.
Stretching, Not Scaling: The Quiet Failure Behind Your Success
Scaling isn’t about chasing more. It’s about leading differently. It’s about building management systems that grow stronger under pressure and leadership capacity that thrives at every level of the organization.
