Critical Collaboration: How Creative Teams Support Marketing Campaign Strategy
Designers bring a different perspective to digital marketing strategies because they are trained to use visual design to communicate stories effectively. Their expertise can help elevate projects, as well as fill some of the gaps in how marketers may approach content creation by default.
Unconscious Bias as a Tool in Negotiations
You can use unconscious bias as a tool to help you negotiate. It could make the difference between making a deal and not making one.
The 4 Buyer Mindsets: Who Will Buy and Who Won’t
There are two buying modes and two non-buying modes. Once you know which of the four mindsets your buyers are in, you can sell more effectively.
How to Reduce Costs and Accelerate Timelines through Launch Marketing
While the platforms and tactics used when launching are similar to those that existing businesses use in their day-to-day brand marketing or e-commerce marketing, the underlying strategy will be more nuanced, precise and unique.
Use Peer Coaching to Drive Employee Lifetime Value
Peer coaching is one technique that will help you unlock employee engagement in all three of Daniel Pink’s categories of what motivates: purpose, mastery and autonomy.
When Aligning Sales and Marketing Isn’t Enough
In a highly competitive business environment where customers are looking for increasingly bespoke solutions, account-based marketing strategies must draw on all areas of a business to optimize opportunities and value.
Negotiators Don’t Fail to Prepare, They Fail to Cover All Bases
Too often, negotiation preparations tend to be one-sided. Here are three considerations that should be made before any negotiation begins.
Halloween Scares: Conquering the Five Biggest Fears of Salespeople
Losing the big deal; being buried in administrative tasks; falling short of quota... Here are five common fears of salespeople and how to conquer them.
3 Ways to Avoid Social Marketing Missteps
In the digital age of texts, tweets, likes, and posts – here are three steps that more companies should take to successfully integrate social media into their overall business marketing strategies.
5 Practical Ways to Align Sales and Marketing in B2B
Considering there is 90% probability of misalignment of sales and marketing in your organization, it’s time to implement best practices that are proven to produce better results and happier practitioners on both sides of the aisle.
