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Why Texting Has a Place In Your Event

Meg Scales is chief marketing officer of SlickText, which helps businesses market through short message service (SMS), aka text messages. In this Q&A, she...

How Podcasting Can Engage B2B Buyers

As a marketer, one of your primary goals is to set your sales team up for success. One way to do this is by...

Media Roundtables in the Age of Social Distancing

With in-person meetings on hold for the foreseeable future, it’s hard to imagine a circumstance that would allow a traditional media roundtable anytime soon....

Why Third-Party Reviews Should Be Part of Your Go-To-Market Strategy

It’s no surprise – buyers are more educated than ever, with new information available daily to influence decision making. And with nearly all purchase...

A Marketer’s Peek at 2021

News of promising COVID-19 vaccines has many people anxious to kick what remains of 2020 off their heels. But that requires planning for a...

How to Fix What’s Missing from Your Sales Training Program

A recent State of Sales report published by LinkedIn revealed that U.S. businesses spend $15 billion a year training their sales employees.  Despite this...

What Sales Leaders Can Learn From Franchise Business Owners

Quick quiz: John gets paid when he makes a sale. Each day he prospects for new customers. He builds relationships with these customers, assessing...

7 Tips for Creating Engaging Newsletters

Are you starting a newsletter to keep your customers abreast of news from your company? Whether you feel like an expert on newsletter creation...

5 Time Management Hacks to Hit Your Sales Quota This Holiday Season

As inevitable as the smell of burnt turkey, “Home Alone” on TV and elderly relatives falling asleep in a comfy chair after overindulging in...

Just Ask: Voice of the Market Conversations Amplify Understanding of Customer Needs

Just about every marketer today has been told to listen to the voice of the customer to inform marketing strategy. There are two problems with...

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