Why Some Marketing Teams are Thriving During The ‘Quiet Quitting’ Trend
Some marketers have found the quiet quitting trend to be an opportune time to find innovative ways to serve their customers. Here are three strategies that have helped marketing teams thrive during this movement.
4 AI Use Cases to Optimize B2B Lead Management
These four AI and machine learning uses will ensure that your sales reps effectively close pipelines and maintain momentum in this evolving space.
Respectful Questions to Ask About Diversity and Inclusion
If you strive to be an ally for diversity in your workplace, consider asking these five questions.
With Buyers’ and Sellers’ Roles Upended, B2B Sales and Marketing Alignment Is Critical
With prospects now driving their own problem-solving journeys, sellers must design their entire go-to-market strategies around enabling and facilitating the buyer-led process.
Modernize Your Contact Information with Digital Business Cards
In the face of the ongoing push for digital transformation in the business world, digital business cards will drive the future of professional connectivity.
3 Steps to Ensure Sales Structure is Aligned with Strategy
When organizational design changes are required, CSOs must identify which structure aligns best with their goals while recognizing the tradeoffs that are likely to occur. Here are three steps to follow to identify and select the best design to match your needs.
Staying Motivated in Sales
The vice president of sales at CRM provider Pipedrive discusses keeping sales teams motivated, why deals stall and organizing customer data.
A Comprehensive Sales Prospecting Process is Essential to Closing More Business – Here’s Why
A comprehensive sales prospecting process is essential to closing more business, and it helps companies improve conversion rates, boost revenue, and so much more.
Optimizing the Entire Revenue Lifecycle to Drive Net Revenue Retention
Revenue growth is about retaining the customers you have and exercising rigorous efficiency in how you generate new business. An optimized revenue lifecycle considers the entire customer experience, increasing net revenue retention by improving that experience.
How to Align Video Throughout the Customer Journey
There are countless ways to use video to engage customers at each stage of the customer journey. Your video marketing strategy should be just as customer-centric as your customer journey model.
