Startup 101: How to Do a Marketing Product Launch
The audience for a new product launch is not just prospective customers, but media, analysts, potential investors, partners, employees and the talent you hope will want to come work for you later. Here are the elements that matter most when it comes to a public launch for a startup or smaller software company.
Media Outreach Is Just Marketing to the Press
Media outreach is just another form of marketing. The marketing professional needs to make it clear to the stakeholder that It may not produce results for weeks or months.
Tackling Channel Strategy and Customer Segmentation in Tandem to Maximize Sales Capabilities
The best channel strategies are those that start with a true and deep understanding of the customer – the kind of understanding that is developed through a robust customer segmentation effort.
4 Things Sales Leaders Should Know About ChatGPT
ChatGPT will augment, not replace, seller creativity and judgment. Here are the four things sales leaders should know and do about the technology.
A Scientific 5-Step Method to Hire Superstar Sales Reps
Five steps that give you a consistent and scientific method to assess sales candidates and hire applicants who have crucial work-related qualities like your company’s superstar sales reps.
Leveraging the Buyer Journey to Improve Your Marketing Strategy
By optimizing each step of the customer’s purchase journey, businesses can maximize ROI in their marketing efforts while delighting customers along the way.
5 Capabilities Sellers Must Have to Be Top Performers
Highlights from research that analyzed 100 skills and behaviors across 13 different categories to find the attributes shared by top sales performers.
5 Top Priorities for Sales Leaders in 2023 to Boost Team Productivity
To make the most out of your hires and increase sales without breaking your budget, here are five tips for sales leaders.
Audience Accessibility is the Future of Campaign Marketing
By understanding the importance of digital accessibility, you’ll expand your audience and show that you care about every single one of them.
Top Skills to Reinforce During a Period of Revenue Resilience
It’s vital to ensure that sales teams have the skills to thrive during a period of revenue resilience and the skills to bounce back when enterprise spending goes back to normal.
