5 Important Customer Care KPIs (and How to Improve Them)
Customer care metrics are at the core of customer retention. So why aren't more companies measuring these key customer care key performance indicators?
5 Reasons to Deduplicate Your Sales Leads Now
Cleansing and deduplicating prospect and customer data should be your first step toward improving sales team performance.
Why Marketing Teams Are Getting Agile
Agile Marketing leads to better orchestration, increased communication and, ultimately, doing more with less.
To Keep Your Best Employees Start Spelling ‘Retention’ with Three Rs
Every individual you hire is weighing the balance of the job’s requirements with the combined weight of the rewards and respect they are getting in return. Here’s how that works.
4 Reasons Why Every Leader Should Become a DIY Marketer
Whether you’re a tenured CEO, a budding business owner or you manage a team, you also need to be a DIY marketer to ensure that your business will grow.
Why Internal Marketing Research is So Valuable
The value of external market research is well-documented and widely discussed. Companies often ignore the value of exploring internal research when diagnosing friction in their brand, messaging and go-to-market strategies.
Using Question Timing to Guide Value-Based Selling
The timing and impact of questions, in conjunction with leveraging the elements of value, are the aspects that make value-based selling successful.
Empowering Sales Teams with SharePoint Dashboards
Sales data is only useful it's well organized. Sales dashboards are utilized as tools that help the sales team leverage the most viable data while also staying ahead of the competition.
Why Real-Time Feedback Is Vital to B2B Sales Performance
In this Q&A, Jen Allen, chief evangelist at Challenger, Inc., shares insights about the importance of more real-time feedback in the sales process to remove uncertainties.
How to Leverage Digital PR in 2022 to Benefit Your SEO Strategy
Getting backlinks to your site from "reputable" websites is still a key way to improve organic search results. But Google's algorithms for identifying reputable websites is constantly in flux. As a result, businesses need to continually revise their approach to earning backlinks, and rethink their formerly tried-and-true methods.
