The Cure for Demo Anxiety
It's real and it's not good. To truly solve for demo anxiety, teams must implement solutions for both their people and technology.
How to Jumpstart Your Audio-Driven Brand Strategy
If you're not capitalizing on the audio-first marketing trend, you're missing out on valuable opportunities and consumer connection points.
How to Create a Connection Between Your Brand and Your B2B Customer
Appealing to the human being at the other end of a B2B marketing campaign will drive transformational and sustainable growth. It will make B2B marketing more human, more compelling, and more effective.
Sales Excellence – a Comprehensive View
The key features of the sales excellence sales policy based on clear objectives, professional sales management, plus measurement and management of customer satisfaction and loyalty.
How to Align Your Email Messaging With Sales Conversations
Aligning your marketing and sales teams is crucial, as companies with aligned teams are 67% more efficient at closing deals and achieve up to 38% higher win rates in sales.
How B2B Organizations Can Embrace Sustainability in their Marketing Strategies
Lowering your carbon footprint should permeate every facet of your business, including your business-to-business marketing strategies.
To Beat the ‘Great Resignation,’ Begin with a New Hiring Paradigm
Successfully navigating the biggest worker movement since the industrial revolution requires a holistic view of staff and asking leadership teams essential questions to clarify the future.
Tis the Season to Renew with Personal Power to Achieve Fierce Sales
Spring, the season of renewal, is a great time to remind your sales reps to embrace their personal power and recognize how it can be deployed for collective collaborations.
To Capture M&A Revenue Synergies, Successfully Integrating Sales Organizations Is a Must
A case study on how a financial technology firm overcame challenges to achieve revenue synergy after a merger.
To Convey More Value to Buyers, Ask the Right Questions
Your reps' ability to convey meaningful value is what keeps potential clients engaged and motivated throughout the process and thus more likely to say yes. It all starts with asking the right questions.
