5 Digital Skills to Blow Past Sales Targets
As the opportunities for closing sales through multiple channels continue to broaden, ensuring that your team is up to speed with the latest smart sales tools is critical to success.
How Marketing Attribution Plays a New Role in the Age of Privacy
Consumer and regulatory pressure have forced companies to adopt more stringent standards for protecting and managing consumer data. If you think you can work around these changes with your previous method of marketing attribution, you might need to rethink your method.
Creating an Action Plan to Increase Sales
Reaching sales goals is a strenuous challenge. If your business is doing poorly, it’s time to start working on solutions to fixing performance levels.
Are You Following Through on Your Corporate Social Responsibility Pledge?
More than half of Americans say they factor value alignment into their purchase decisions, according to Forrester. The problem is that many brands’ idea of CSR is little more than shallow engagement with socially conscious business practices to curry favor.
How Coaching and Development Drives Sales Growth
A survey of more than 150 B2B sales leaders identified the mindsets, attributes and behaviors that differentiate the best in the sales profession. Here are five skills that sales leaders must help their reps develop to enhance their performance.
Sales Leadership Summit Addresses B2B Trends and Challenges
Leadership Summit 22, sponsored by the American Association of Inside Sales Professionals is set for March 8-10 in Chicago. The conference will feature thought-provoking keynote presentations, workshops and panel discussions on key trends and challenges facing today’s B2B sales leaders and their teams.
Marketers Plug Into Our Beliefs and Biases to Get Buy-in
What kind of beliefs and biases should marketers build their brands around? The following four vectors of what’s called “cognitive ease” can be used to design your brand message.
How to Craft a Consistent Audio Presence Across Today’s Top Platforms
Screen fatigue is real. Sonic branding can be used to break through the noise and distinguish your brand from your competitors.
Why Sales Teams Should Implement Empathetic AI for Successful Client Retention
With the ability to interact and empathize with clients directly, customer service tools can go even further.
Examining the Relationship Between Media Mix Modeling and Brand Health
Though many marketing teams have heard about media mix modeling (MMM), they may not be certain how to implement it. If you’re interested in peppering your company’s or product’s MMM with historic brand-related data to glean more accurate budgeting recommendations, you can start with these specific actions.
