With Creative Commons, Marketers Can Share Good Ideas with the World
Tools such as Creative Commons can help drive innovation in marketing. Particularly when it comes to public service campaigns, the open approach to sharing materials can allow marketers to reach new audiences and effect real, positive change.
Qualifying Opportunities: Your Sales Growth Superpower
Lack of quality opportunities clogs your pipeline, causes inaccurate forecasts and causes sales professionals to miss their goals. There are three areas you can focus on to improve the quality of your opportunities and their odds of a successful close.
Influencer Mapping: Why Does It Matter?
With influencer mapper, you can find the correct influencer whose content aligns with your brand voice, what platforms they use, and measure their impact on their audience.
Hosting Effective Virtual and Hybrid Events
Virtual and hybrid events are here to stay. Leveraging collaborative technologies has become vital to success.
How to Make Hybrid Sales Kickoffs Successful
Sales kickoffs happen year-round, and many continue to be virtual or a mix of in-person and virtual. A successful hybrid sales kickoff has important phases before and after the event itself.
Neuroscience-Backed Steps for Persuasive Virtual Sales Presentations
Neuroscience has revealed some important elements of virtual sales presentations that should become a staple of your teams' playbook.
Why Data Visualization Is Vital in Forging Customer Relationships
Data visualization is a valuable tool in creating and retaining trust between businesses and consumers. Here are three ways to improve relationships with customers via data visualization.
3 Strategies to Adapt to the Changing B2B Sales World
Sales teams that adapt to the new world order will win. Those that insist on using the same tactics they’ve always used are essentially trying to do the impossible – travel back in time.
The New Rules of Salesforce Collaboration – Better Collaboration, Better Sales
Salespeople are by nature highly competitive. But internally, their competitive nature can lead to conflicts if they contest who owns which accounts, contacts, opportunities, and the like. Instituting clear and concise rules of engagement can help alleviate this friction.
5 Ways Marketers Can Close the Engagement Gap with Sales Enablement
Capturing the attention of the increasingly elusive B2B buyer has become harder than ever as more sales interactions happen in digital channels, buying committees continue to grow and buyers conduct more self-guided research. The answer lies in building a full-scale, comprehensive sales enablement strategy.
