The Importance of Owning Your Audience
Marketers should strive to “own their audience,” which requires direct communication (not on outside platforms) to build relationships.
Innovative Companies Start by Creating a Career Development Path
If you want repeat business, you must have a high level of customer satisfaction. If you want to achieve customer satisfaction, you need an engaged, motivated workforce.
8 KPIs for Onboarding Glory
With so much riding on sales onboarding, companies need to closely monitor and measure onboarding success by defining and tracking onboarding Key Performance Indicators (KPIs).
Focus on These Metrics to Ignite Your Sales Growth
The eight sales metrics that matter most, along with ideas to implement them within your overall sales strategy.
How to Use Lead Nurturing Content to Close Sales
Lead nurturing content comes in multiple formats, but any sales enablement content should strive to accomplish these same few goals.
3 Platforms for Showcasing Your Authentic Brand Videos
Video marketing is a great way to show off your brand’s genuine essence and, as a result, connect with your audience on a deeper level. Just make sure your video makes sense for the platform.
Understanding the Three Stages of the Buyer’s Journey and Audience Behavior
Now more than ever, companies should consider each stage of the buyer’s journey to fully capture leads every step of the way leading up to a purchase.
4 Strategic Plan Pitfalls and How to Avoid Them
Recognizing the pitfalls that can derail the strategic planning process can help you avoid them.
5 Important Customer Care KPIs (and How to Improve Them)
Customer care metrics are at the core of customer retention. So why aren't more companies measuring these key customer care key performance indicators?
5 Reasons to Deduplicate Your Sales Leads Now
Cleansing and deduplicating prospect and customer data should be your first step toward improving sales team performance.
