Personalize Customer Engagement With Conversational AI
Conversational AI allows marketing teams at small and medium-sized businesses to deliver prompt and personalized responses to prospect and customer inquiries within seconds.
Understanding Sales Evolution to Fill Vacant Roles
The sales profession has evolved. The skill set that young professionals filling today's sales roles must adapt to succeed.
When Do B2B Startups Need a Customer Success Platform?
Startups need to run lean, but waiting to bring a customer success platform on board could be a costly mistake.
The CMO and CSO Will Soon Be a Single Role. Here’s Why.
As B2B buyers become increasingly comfortable with an online buying process, the sales journey become simpler. The responsibilities of the chief marketing officer and the chief sales officer are becoming less distinguishable. In the near future, the roles could become one.
5 Strategies to Create B2B Sales Agility
Some aspect of remote selling is here for good. To remain competitive, B2B sales organizations have to reassess their sales infrastructure and identify new strategies to promote business agility.
Product-Led Growth in ITOps Puts Site Reliability Engineers in the Driver’s Seat
In a product-led growth (PLG) company, the entire business must understand that the product is the main mechanism for scaling the business.
Streamlining Multichannel Marketing for Happier Customers
A single, unified platform helps businesses achieve their engagement objectives and delight customers.
Bumping Up Sales at Dunder Mifflin
Michael Scott got some things right as he bumbled through sales management. His sales team could have reached new heights with technology like sales gamification.
How to Achieve Sales and Marketing Alignment to Drive Sales Success
Given that only 35% of salespeople think their marketing team knows what they need to sell, there is clearly need to get marketing and sales to work together.
Spread Your Message with Through-Channel Marketing
As more B2B companies observe growing sales revenue through indirect channels, brands are realizing the need for effective, scalable execution of marketing campaigns through their channel partners.
