Why Sales Teams Should Implement Empathetic AI for Successful Client Retention
With the ability to interact and empathize with clients directly, customer service tools can go even further.
Examining the Relationship Between Media Mix Modeling and Brand Health
Though many marketing teams have heard about media mix modeling (MMM), they may not be certain how to implement it. If you’re interested in peppering your company’s or product’s MMM with historic brand-related data to glean more accurate budgeting recommendations, you can start with these specific actions.
What Do More Conversational Search Queries Mean for SEO?
As the Google search algorithm for understanding language improves, there will no longer be a need for keyword-ese. Marketers can expect queries to look more like spoken language.
Many Sales Leaders Still Ignore Customer Retention
Despite understanding the importance of selling to existing companies, too many sales leaders continue to emphasize customer acquisition at the cost of customer retention.
How to Be More Persuasive on Your Next Video Sales Call
More client interaction is occurring virtually. Here are some pointers for giving a fresh, polished appearance on virtual sales calls.
How to Balance Success With Your Mental Well-Being While Working in Sales
Mental wellness in the stressful world of B2B sales is vital for peak performance. There are steps that managers and employees can take to ensure a better frame of mind.
How AI Drives Effective Bid Management in Sales
AI-powered systems have helped enterprises automate bid management in three key areas, ultimately saving bid managers valuable time while not impacting their productivity and quality of work.
Is Sales a Science or an Art?
How companies can align sales teams’ behaviors with a scientific approach to create a successful sales program.
Even Top Brands Need to Keep Reinventing Themselves
Customers are far less steadfast in their devotion than they were just two years ago. As customers evolve, brands need to evolve as well so their messaging is in line with customers' desires.
When to Hire That First Sales Rep
When should a startup hire its first sales rep? Fortunately, there are some clear indications as to when the right time hits.
