A Little DAP Will Do You
A digital adoption platform (DAP) can be used to not only drive adoption of sales tech, but remove friction from the sales process.
Why Triggered Emails Should Be Part of Your Marketing Strategy
Automated or triggered emails help companies tailor their messages to the consumer at specific, predetermined times. They are an effective means of building trust with customers and prospects.
Rethinking How We Approach Mental Health In the Workplace
If the past nearly two years has taught sales and marketing leaders anything, it's that equipping workers with knowledge about maintaining mental health and then supporting those efforts is vital to overall performance.
Personalize Customer Engagement With Conversational AI
Conversational AI allows marketing teams at small and medium-sized businesses to deliver prompt and personalized responses to prospect and customer inquiries within seconds.
Understanding Sales Evolution to Fill Vacant Roles
The sales profession has evolved. The skill set that young professionals filling today's sales roles must adapt to succeed.
When Do B2B Startups Need a Customer Success Platform?
Startups need to run lean, but waiting to bring a customer success platform on board could be a costly mistake.
The CMO and CSO Will Soon Be a Single Role. Here’s Why.
As B2B buyers become increasingly comfortable with an online buying process, the sales journey become simpler. The responsibilities of the chief marketing officer and the chief sales officer are becoming less distinguishable. In the near future, the roles could become one.
5 Strategies to Create B2B Sales Agility
Some aspect of remote selling is here for good. To remain competitive, B2B sales organizations have to reassess their sales infrastructure and identify new strategies to promote business agility.
Product-Led Growth in ITOps Puts Site Reliability Engineers in the Driver’s Seat
In a product-led growth (PLG) company, the entire business must understand that the product is the main mechanism for scaling the business.
Streamlining Multichannel Marketing for Happier Customers
A single, unified platform helps businesses achieve their engagement objectives and delight customers.
