Embrace SMARKETING: 8 Tips to Align Sales & Marketing for Success
Customer-centric strategies present an opportunity to take a fresh approach to how sales and marketing teams communicate and work together.
When to Use 1:1 or 1:Few Account-Based Marketing
Narrowing target marketing efforts to a small number of prospects can produce outsized results.
How the Sales Cycle Has Evolved – Maybe for the Better
Slower buying processes resulting from the pandemic may be a win-win.
7 Ways Customer Success Will Look Different in the New Digital Era
Expect customer success in the new digital era to integrate both human compassion and virtual efficiency.
Getting Back to Basics With Verticalization
Vertical target marketing is having a moment (again), but the amount of success companies have from targeting specific verticals will depend on the resources they are willing to invest.
Getting Aligned: The Three Non-Negotiables of Great Leadership Teams
Strong leadership alignment is built on three items: common goals, role clarity and team problem-solving for better decisions.
How to Influence Without Being Pushy
When it comes to influencing people, a few key strategies will lead you to more effective interactions and more positive results.
Cut through the Clutter with Text Message Marketing
Text messages invoke strong customer engagement, don't compete with spam, and reach prospects where they're at.
Why B2B Marketers Should Embrace E-Commerce
B2B e-commerce does more than create a path for your customers to buy your products online.
How Digital Marketing Is Changing Go-To-Market Strategies
Transcript of a conversation with Sean Crowley, Dun & Bradstreet Vice President of Portfolio Marketing
