Making the most of digital communication
Efficiently communicating with customers and partners has never been more important. Rachel Perone, a multimedia designer at Magentrix, offers these tips for how to...
Leading in uncertain times
Managers at all levels can step up to help their companies cope with coronavirus
As we prepared our Spring issue to go to press, the...
The Tao of WOW!
Wowing customers has been built into the business plan of B2B companies across all industries. It’s the subject of Micah Solomon’s new book “Ignore...
Does Your Product Description Create a Guessing Game?
It’s been said that if you can’t clearly explain what a company does in a sentence or two, you shouldn’t buy shares of their...
B2B brands must prepare to address today’s high-stakes issues
Eight in 10 business leaders would end a relationship with a partner based on the failure to address high-stakes communications issues, such as data...
Fail your way to success
If you want to be successful, says Bill Wooditch, you have to fail more.
“Fail More” is the title of Wooditch’s new book, in which...
Sales enablement is more than training
Many managers equate sales enablement with sales training, but it’s much more than that, says Elay Cohen, CEO and co-founder of SalesHood, a provider...
E-commerce isn’t just a B2C thing
The B2B e-commerce market is growing rapidly. Forrester predicts it will reach $1.8 trillion by 2023, accounting for roughly 17% of all B2B sales...
Management isn’t learned by osmosis
The transition from salesperson to manager is neither easy nor natural for most people. Most newly promoted managers haven’t recruited, coached, energized and retained...
The future of B2B sales: lean and in teams
What will sales divisions look like in the future? With increased competition, the rapidly expanding role of technology in the sales process, and factors...
