Three ways to use data to drive creative
The world of big data is prevalent in every industry including marketing. I’ve been selling creative campaigns for more than 20 years, but clients...
The data science behind winning more deals
Data makes today’s world go round; there’s not much that can’t be distilled into a data point, and there’s not much about a company’s...
Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.
Compelling stories gain the trust and understanding of others, and make them open to new ideas. Stop selling products or services and start selling...
What Great Stories are made of
As powerful as storytelling is, it’s a good practice to not announce you’re about to tell one. “Let me share a story with you,”...
Reminders about the effective use of stories
A serious sales professional is always tweaking their stories, says Carter Young of SaleScout. “You have to always be learning and also sharing what...
Strong stories follow a consistent structure
If your salespeople don’t know how to begin crafting their stories, consultant and author Matthew Pollard has created a four-part structure that provides a...
Using Stories to hire and train
Stories are not just for selling, they can be used to attract top talent and train new hires more effectively. To become better at...
What a Story can do
One reason stories are so powerful in sales is they lower your customer’s guard, enabling them to listen more attentively and ask questions more...
Get me Rewrite!
A sure way to fail at storytelling is to make your story up on the spot and not rehearse it, says Calum Coburn, director...
The smart way to gift onsite
The instant gratification of an on-site gifting experience is key to their popularity, but it’s important to keep some important tips in mind when...
