Special Report

Sellers’ inclination is to bring buyers into market on sellers’ timeline, but savvy selling teams understand that buyers call the shots and sellers need to have the right information when the right time strikes for the buyer.

AI sales tools can raise the floor by standardizing best practices and accelerating learning, but they can’t replace the human elements that define great selling.

There’s a huge opportunity for B2B ecommerce businesses to deliver the frictionless experience consumers crave. It’s not about whether B2B needs to offer personalized, digital-first experiences like B2C customers receive; it’s how soon they can make the transition.

On the continuum of the B2B selling process, a lead is at the far end of a closed deal. A prospect isn’t a strong prospect until several members of a buying team are pursuing more information from a provider.

For sales leaders trying to improve performance, you can use buyer feedback to get an unobstructed view into the experience that determines results – and a way to coach the next deal differently instead of just reporting on the last one.

Loop Marketing was developed for marketers to adapt and grow in the digital age. It combines AI efficiency with human authenticity and builds momentum.

B2B marketers in 2026 face a reality where buyers want personalized experiences, regulators keep adding compliance hurdles, and AI touches everything. In the end, it boils down to doing the basics better.

Utilizing AI technology within marketing, sales and business development strategies will differentiate the industry leaders from the legacy players.

Making sense of AI isn’t about making the right prediction — it’s about appreciating the perspectives and biases behind who’s talking, why they believe what they do, and where they land in a spectrum of perspectives, understanding that each have their own basket of opportunities.