Special Report

B2B marketers in 2026 face a reality where buyers want personalized experiences, regulators keep adding compliance hurdles, and AI touches everything. In the end, it boils down to doing the basics better.

Utilizing AI technology within marketing, sales and business development strategies will differentiate the industry leaders from the legacy players.

Making sense of AI isn’t about making the right prediction — it’s about appreciating the perspectives and biases behind who’s talking, why they believe what they do, and where they land in a spectrum of perspectives, understanding that each have their own basket of opportunities.

Your Brand Manifesto connects your big-picture vision with the on-the-ground actions that drive measurable growth. It's a living, breathing declaration of how your business will show up in the world.

In a fast-changing world shaped by artificial intelligence and augmented reality, the companies that lean into credibility will dominate the market in the coming year and beyond. But credibility cannot be manufactured. It has to be earned.

The CMO-CFO relationship is where growth momentum stalls. When finance and marketing operate from a shared definition of growth, the organization moves faster, invests smarter and builds more resilient brands.

In B2B marketing, where relationship-building and clear communication drive success, accessibility isn’t a nice-to-have. It’s a competitive advantage waiting to be claimed.

In SalesFuel's survey of B2B sales reps, sales managers receive high marks overall, but areas for improvement include adoption of AI in all aspects of sales.

The best sales managers balance results with relationships.. They score highly in key areas of leadership, including communication, empathy and motivation.