The $300 Billion Business Expense That’s Hard to Evaluate
Can gifting burlap sacks of four cobs of corn to customers produce a return on investment? Probably so, but entrepreneurs and corporate gifting specialists we spoke with said measuring ROI is secondary to why they do it.
Avoid These Common Corporate Gifting Mistakes
Here are some corporate gifting mistakes that can leave recipients questioning the gift-giver’s common sense or even damage a relationship beyond repair.
Gifting Creatively and the Problem with Gift Cards
In this excerpt from a podcast interview, Tom Romine, founder of the corporate gifting services provider Cultivate, talks trends, one sales team's creative use of gifts, and why gift cards may not be the right gift.
Strengthening Partnerships Through Corporate Gifting
Whether you’re managing a global reseller network or a handful of regional affiliates, the right gift — delivered the right way — can move relationships from transactional to transformational.
Top Corporate Gifting Trends
It's good to stand out with your corporate gifting strategy, but understanding the trends and why they are commonly deployed is equally important.
The Impact of Corporate Gifts for Employees
Workers who feel more valued, are more motivated, less burned out, and more likely to stay with an employer. The statistics on the impact of employee gifting are convincing that it needs to be part of your culture.
The Impact of Corporate Gifting on Business Relationships
Statistics on corporate gifting's impact on employee relationships tell the tale: higher client retention and increased value.
Two Little Letters Dominated a Conference Agenda
Attendees at this year’s Gartner SEO and Sales Leader Conference were inundated with one overarching message: Artificial intelligence is changing how B2B sales teams operate and you need to develop your AI adoption strategy now. In fact, now is late to get started.
Agentic AI Is the Future of High-Performing Sales Teams
In his keynote address, Gartner for Sales Vice President Analyst Dan Gottlieb said companies that fail to develop a formal AI for sales adoption strategy and that fail to hire with AI skills in mind will be left behind.
Three Mid-Year Strategy Shifts for CSOs
As CSOs look ahead to the second half of the year, there are three strategy shifts they should consider to meet their 2025 goals.
