Beyond the AI Mirage: How Marketers Can Turn Potential into Performance
Despite its immense potential, AI adoption in marketing is hampered by several critical factors. For those marketers unsure about where to get started, here is a roadmap that can help.
Riches in Niches: How to Use AI for Sales Insights
Using AI for sales efficiency gives your sales team a toolbox of resources available to understand a specific market and get to know the patterns, trends and behaviors of their target audience.
AI Is Forcing Shifts In Hiring Strategies
HR professionals, managers and anyone else who has a hand in hiring must proactively plan for rapidly changing skill set requirements driven by AI adoption, starting with adjusting job descriptions.
How Generative AI Will Revolutionize B2B Sales
A conversation with Gartner Analyst Adnan Zijadic on how artificial intelligence has already changed B2B sales and will continue to.
AI and the Art of the Deal
Traditionally driven by human intuition and relationship building, the sales landscape is now augmented by algorithms and machine learning models that promise to support and reform our approach to sales.
Workforce Training for the AI Era
The rapid adoption of AI is quickening the pace necessary to retrain workers across all departments. Whose job is it and how is it best tackled?
Supercharge Your Year with a Powerful Sales Kickoff
The most effective sales kickoffs propel a strong start and set the tone for a successful year. A closer look at the key elements of SKOs and why virtual meetups should be a last resort.
Better SKOs Start Here
Four minutes’ worth of important insights on creating impactful sales kickoffs.
Why Customer Insights Are a Must for Your SKO
When it comes to choosing the skills that are most important to develop and improve at an SKO and throughout the year, who better to listen to than your customers?
A Goal Without a Plan Is Just a Wish
Daniela Ortiz, Global Chief Marketing Officer at Hy Cite, explores the key elements of a strategic sales plan and why it's essential to direct sales.
