Special Report

New technologies in guided selling like a commerce logic engine are not only meeting customers’ increasingly self-service expectations today, but will be driving B2B e-commerce solutions well beyond the next decade.

To attract and retain the best sales talent, you need to be able to differentiate your opportunity from all the others.

Identifying the most promising technological trends for marketing isn’t always easy. Here are seven technological advancements that increasingly impact how businesses go to market.

Better conversations are vital to success in a complex B2B sales process. AI-powered conversation analysis software that provides detailed metrics is leading to improved conversations.

As B2B customers keep raising their expectations for custom-tailored interactions with brands and vendors, it’s time for sales teams to develop experiential customer acquisition programs that increase engagement and conversion.

As sales channels evolve from physical marketplaces to the digital sphere, the production process for product visuals must also make the leap. Digitization addresses the need to personalize visual content through creativity.

Sales enablement technology has evolved over the years to help sales reps make connections with every person involved in the customer journey. What began as a technology to help sellers meet their quotas and engage buyers is now a diverse industry dedicated to fostering a thoroughly human experience.

Sprockets’ sophisticated software evaluates potential hires based on the traits of a company’s best employees to determine the right candidate in just a few minutes.

In an era of tight labor pools, mass resignations and dramatic shifts to the role of the office, it's more important than ever to take a strategic approach to motivating and recognizing employees.

Gallup studies show that employees who say they have a best friend at work are more productive and more likely to be engaged.