Gift Cards Are Tailor-Made for Today’s Remote Work Trends
The COVID-19 pandemic turned “Zoom” into a verb and proved to be a boon for sales of everything from alcohol and pets to home...
The Enduring Impact of Travel and Experiences Is Unique
Perhaps more than any other incentive category, travel and experiential incentives foster the work/life balance and the employee-centric culture that is so pervasive in...
Turnkey Programs Meet Demands of the Times
Just as gift cards surged in popularity when the pandemic sent a majority of workers to home offices, incentive points programs also found new...
Are Your Channel Relationships Where They Need to Be?
Channel partnerships are an effective means of putting more qualified leads in your pipeline and expanding to new markets, but only if the strategy is approached smartly.
Channel Travel Incentive Program Reaps 8:1 ROI
An electrical products distributor that offered mid-tier channel partners a group travel program realized a 23% increase in projected sales growth.
Channel Partnerships by the Numbers
A survey or more than 100 B2B marketing managers revealed some telling statistics on the importance of their channel partnership strategies.
Go and Grow
Forming channel partnerships is distinctly different than growing them. Here are 9 steps for each effort.
What Channel Strategy Is Right for You?
Not all channel partnerships are alike. Some aren't even designed with increasing sales as the top priority. Knowing the different types of channel partnerships will help you get it right.
Discussing Disengagement Can Be Part of the Fix
Taking a “don’t ask, don’t tell” approach to employee disengagement hurts both the employee and the employer. Better to have candid conversations that address the issues and determine if a win-win solution can be reached.
How to Broach a Lack of Engagement
Telling a supervisor that you are not engaged with your work is a risky proposition. Employers need to make it less so by making it clear that they want every worker to derive as much meaning and satisfaction from their job as possible. These steps will help.
