TikTok-Like Videos Have Multiple Applications
While Zoom and Teams have proven useful for video meetings, businesses are adopting other means of incorporating video into their everyday communication and workflow....
Will TikTok Work for B2B?
Getting in early on a good idea can play a big part in future success. Ask the people whose families sailed on the Mayflower...
What’s Next?
We asked what’s trending in digital marketing. Here’s some of what we heard back.
Think Long-Term
“B2B digital marketing has usually been focused on rational, short-term...
Digital Is Spared from Sweeping Budget Cuts
How important is digital marketing spend? A Gartner spend survey of more than 400 marketing leaders in North America and Europe in August 2020...
Digital Marketing Takes Center Stage
As the highly anticipated initial public offering of Airbnb crept closer last year, stock analysts swooned over the company’s ability to garner 91% of...
Don’t Neglect Channel Partner Programs
In today’s buyer-centric world, salespeople need to create value more than ever or they won’t get in front of prospects. If your go-to-market strategy...
Training Incentives Are Vital in the Digital Sales Era
The modern world asks a lot of B2B business owners. Between long-term evolution like the digital transformation and (hopefully) short-term disruptions such as economic...
Build Your e-Charisma
Physical charms that work in person don’t always transfer to video calls
Salespeople tend to think that part of their success is due to strong...
New-era Sales Requires a Formula 1-Like Focus
Prior to COVID-19, reps could often pop in and see a prospect or existing customer without an appointment. Or perhaps they would could linger...
Adapting to the World of Virtual Selling
Until the promising COVID-19 vaccines are produced, distributed and widely received by the public, virtual selling will continue to be the norm for B2B...