Special Report

Technology-driven training, including artificial intelligence training tools, can help overburdened sales managers keep training in the mix.

Managing remote employees — especially a remote sales team — isn’t easy. Here’s how one company used existing remote team management experience to take the rest of its sales staffers remote and set them up for long-term success.

Remote role playing and self-evaluation are among the author's three steps for more effective virtual coaching.

COVID-19 has been a gamechanger in how and where we work. That is no less true for sales and marketing professionals as it is for most other workers.

Now that you know that boosting the technological savviness of a leadership team produces quantifiable bottom line results, what steps can you take to get there?

Ashley Diebert says in continu­ously assessing her company’s technology needs, she often discovers that a solution doesn’t have to mean investing in something new. Many fixes can be accomplished by expanding the knowledge of what your current tech stack can do.

We asked how much of a problem it is when those in B2B sales and marketing leadership roles are not technologically savvy. Here are some comments we received.

Email marketing isn’t complicated anymore. With a few simple and effective methods, you can significantly increase your sales and revenue in no time.

Getting sales enablement right is a significant challenge for many organizations. In some cases, it consists of hurriedly cobbled together materials meant for temporary use, while others have scrambled to transfer their structured and overly formal programs, where reps are trained once and material is quickly forgotten, to the digital world. Neither of these approaches works well as part of a long-term strategy to prepare reps for continued success.