Changes Afoot for Incentive Travel Programs
A full recovery is expected at some point, but the look of group travel may be forever changed
A Good Hand: An oil rigger’s insights on management, motivation and making work matter
In 2013, Michael Patrick Smith, in his mid-30s at the time, moved from New York City to Williston, North Dakota, to find work in the oil fields of the Bakken Formation, which was then the epicenter of the fracking industry in North America. Smith, a theater major, playwright and musician, had no experience in that line of work, but he was dissatisfied with his office job and flailing at life in general.
Too Long…Too Boring…Too Many Distractions
Event organizers tried to turn multi-day live events into multi-day virtual events. Why did these virtual events fail for sponsors? These virtual attendee sentiments are common:
E-commerce That Avoids Channel Conflict
“Wait — let me get a pencil and paper to take that down. (Pause) OK, what was it you wanted?”
No B2B buyer wants to hear that...
Your Social Media Strategy Is Missing One Critical Element
Imagine if cars came without engines. They would look nice, but they wouldn’t do much. You could wash and wax the car all day....
Expand Your Use of Digital Channels to Hit Quota
Ask sales and marketing leaders what digital channels they leverage to generate leads and help their teams hit quota and you’ll likely get the...
Marginal Gains Can Boost Overall Performance
Neil Patel, a leading voice for more than a decade on how to use digital marketing to help grow your business, says the secret...
TikTok-Like Videos Have Multiple Applications
While Zoom and Teams have proven useful for video meetings, businesses are adopting other means of incorporating video into their everyday communication and workflow....
Will TikTok Work for B2B?
Getting in early on a good idea can play a big part in future success. Ask the people whose families sailed on the Mayflower...
What’s Next?
We asked what’s trending in digital marketing. Here’s some of what we heard back.
Think Long-Term
“B2B digital marketing has usually been focused on rational, short-term...
