Pop-up shops gain traction
Pop-up shopping has become a popular feature for group incentive travel events. Attendees don’t actually shop, but rather are rewarded with branded merchandise and...
Watching calories and costs on the road
Meals are typically the third-largest cost on business travel expense accounts after airfare and lodging. The stereotypical image of a business traveler downing a...
Top 10 business trip food stops
Ubiquity and intangibles such as free Wi-Fi, along with consistent quality of food, are key drivers in getting business travelers to select the restaurants...
Simple steps for safer offsite events
Emergencies will occur during off-site events. Proper preparation goes a long way toward keeping your attendees safe and reconciling the situation. Distribute an emergency...
Safe travels
One yardstick for measuring the effectiveness of an incentive travel program is the buzz that is generated when the program is announced. An exciting...
Integration of technology is vital to its success
Sales consultant and author Jill Konrath spoke with Jonathan London, co-author of “Using Technology to Sell: Tactics to Ratchet Up Results” (Apress, 2012) about...
Can marketers overcome technology overload?
The amount of change in marketing technology is staggering. When your goal is to drive leads you constantly look for the silver bullet. If...
A content marketing to-do list for 2015
Instead of predicting what might happen in 2015, Matthew McKenzie, chief content officer at Content4Demand (Content4Demand.com), offers three things that your B2B marketing team...
No one likes a braggart
No one argues anymore about the value of a well-written, widely read company blog. It establishes your expertise in your industry, allowing you to...
The big picture as a business model
No matter what business you are in, you know things about your customers that they don’t know and can’t find out on their own — but...
