No one likes a braggart
No one argues anymore about the value of a well-written, widely read company blog. It establishes your expertise in your industry, allowing you to...
The big picture as a business model
No matter what business you are in, you know things about your customers that they don’t know and can’t find out on their own — but...
Ramp up your sales kick-off
I can score a 250 on Wii bowling fairly regularly, no problem. But get me to a real bowling alley, and I’m lucky to...
Pricing strategies that won’t put you in the poorhouse
For his book “Bootstrap to Billions,” Dileep Rao interviewed 23 hundred-million dollar and five billion-dollar entrepreneurs and discovered that 50 percent of them succeeded...
Marketing’s future and what to do now
Sanjay Dholakia, the chief marketing officer at Marketo, a leading provider of marketing automation software, recently spoke with marketing luminary Seth Godin as part...
4 signs of bad business opportunities
Prospective business partnerships and other opportunities are everywhere, but it can be difficult to sort the good ones from the lousy ones. Mike Michalowicz,...
What’s your psychic income?
To be management-worthy, you have to stay current on your buzz words. Mark Phillips, an Asia-based writer and the former editor of Australian trade...
What to do when the customer is wrong
Building a customer-centric company is a wise move financially, but what do you do — more importantly, what do you want your reps to do — when customers...
Brainstorming gets a makeover
Managers who promote brainstorming feel they’re getting the best ideas from their entire team, but research would indicate otherwise. Loran Nordgren, a management professor...
B2B websites are failing to engage users
A Forrester Research review of 30 business-to-business websites in six industries revealed that the majority fail to engage users with content. The report, “B-to-B...
