Telling Customers ‘You’re Fired!’
Most companies make a critical mistake when classifying accounts by considering those that currently spend the most money as their best clients. In her...
The Hidden Costs of Doing Global Wrong
Investing in a global marketing strategy can be a major undertaking, both in terms of actual costs (localization of campaign assets) and productivity costs...
The Customer Experience and Why It Matters
With all of the talk these days about the “customer experience,” and the voice of the customer (VOC), there is little doubt who holds...
Your Customers Are Talking About You – Are You Listening?
With more mobile devices than humans in the world and over a billion people participating in social networks, today’s customers are more connected and...
5 Steps to Telling Your Product Story Better
When trying to communicate a complex product story articulating your differentiation is key, but oftentimes it’s just not enough. Here are five steps that...
Why Millennials Make Great Salespeople
Let’s face it, millennials get a bad rap. In the past, we’ve been quick to dismiss this generation as lazy, narcissistic and self-concerned. But...
Quota Busters
In the past decade or more, businesses have scrambled to keep pace with a technological revolution that has introduced a cornucopia of “must-have” sales...
End Your Sales and Marketing Tug-of-War
Although sales and marketing are often working toward a common goal (increased sales), in many organizations they are not necessarily partnering together to achieve...
The trip to bountiful
“Camaraderie” is a word that gets tossed around in business environments a lot. Managers want to build it; employees generally cringe at managers’ attempts...
Today’s Video Platforms Extend Employee Engagement Initiatives
Business markets today move at lightning speed, and companies are looking to experts to help them leverage new video technology to make them more...
