6 things every successful leader says every day
Great leaders know that their words have a powerful effect on their employees. Peter Economy, author of more than 65 books on effective management,...
Building the brand of you — or maybe not
Shelly Lazarus has been building brands at Ogilvy & Mather for more than 40 years. When she joined the agency in 1971, she was...
What does an effective manager look like?
The Towers Watson findings reinforce the value of effective managers, revealing that supervision is a key driver of the energy and enablement required to...
Disconnects could impede employee retention
When economies rebound from a sluggish market, recruiting and retaining top workers becomes more of a concern. But two recent surveys conducted by global...
Windy city blows by Orlando for meetings
According to one company that tracks corporate offsites, Chicago overtook Orlando in 2014 as the No. 1 destination for meetings.
Top 10 meeting destinations
Chicago
Orlando
Las Vegas
Atlanta
San...
PowerPoint doesn’t kill meetings, people do
According to Wikipedia, PowerPoint was originally named “Presenter” and was designed for Macintosh computers by Dennis Austin and Thomas Rudkin, who worked for a...
When less is more with leads
Most marketing teams are running a variety of great demand generation programs, generating lots of leads that unfortunately aren’t closing. The majority of those...
Military principles applied to marketing strategy
“Marketing” is the newest release in the Brian Tracy Success Library (AMACOM Books), a series of condensed insights on various business topics. In it, trainer...
7 deadly sins of B2B Marketing
The seven deadly sins are envy, pride, lust, gluttony, wrath, greed and sloth. The deadly sins of business-to-business marketing, as espoused by Christopher Ryan,...
The hunt for ROI in B2B marketing campaigns
Every marketer will tell you that the one metric they most desire, but struggle to acquire, is campaign return on investment (ROI). B2B marketers,...
