Anticipation
Not long ago, I was conducting a leadership conference with a number of managers and sales executives. At the meeting, one of the managers...
Say it with Stick Figures
The Picture Superiority Effect says concepts are much more likely to be remembered if they are presented as pictures rather than as words. In...
The Crux of Innovation
When the term “innovation” is used, it is often mixed up with “invention.” While an invention is typically linked to research and development, the...
Using Trivia to Unleash Breakthrough Thinking in Business
In today’s rapidly changing and exceedingly competitive business environment, it is imperative to continually uncover new and innovative ways to stay ahead of the...
Free Your Time: Structure Your In-House Marketing Team for Smooth Agency Engagements
It’s a far too common scenario: You build the capability of your marketing department by hiring agency support, but then find yourself buckling under...
Can We Say RIP to the RFP?
We are often asked, “What are the biggest changes in the sales arena over the last several years?” The answer is simple: the rise...
Learning to Hunt Where the Ducks Are
Energy efficiency, as a driver in commercial architecture and construction, isn’t going away any time soon. Green construction and LEED Certification for commercial property...
Improve Your Global SEO through Human Translation
Creating high-quality content in one language is challenging enough, but today, many businesses need to create content in multiple languages in order to reach...
A Case Study on Bridging the Sales and Marketing Gap
The Challenge
SnapRetail, a marketing automation solution provider for independent store owners, struggled with what many companies face – a sales and marketing disconnect. While...
Add Some Color to Your Black-and-White Analytics
It’s not always easy to reach a consensus with your team. It can be even more difficult if everyone is trying to agree on...
