The conference that birthed a movement
Launched in 1984 as a one-time event, the TED conference (it stands for technology, education and design) grew to a four-day conference in Monterey,...
TEDify your next offsite
In March 2012, civil rights attorney Bryan Stevenson delivered a talk to 1,000 people attending a conference in Long Beach, Calif. He received a...
Are you reacting to the ‘ping-ponginess’ of B2B buying?
The B2B buying process is messier than ever. Buying teams mean more people are involved, and it’s easy to lose track or be left...
7 mistakes that leave B2B websites wanting
Despite more than $130 billion invested in corporate websites each year, 72 percent of websites graded through MarketingGrader, a service offered by online marketing...
Swap your sales funnel for a customer journey hourglass
Instead of seeing the sales process as a funnel — and your reps’ role as working leads or forcing buyers through the funnel — John Jantsch, author of...
Completing the picture
By Dave Stein, CEO and Founder, ES Research Group, Inc.
The sales training industry’s move toward greater consolidation is like a jigsaw puzzle: It’s all...
Marketing’s push to meet demands
Daniel Newman, founder and CEO of Broadsuite Consulting and author of “The Millennial CEO,” posted recently at CRM provider Base’s blog (blog.getbase.com) about key...
Buyer behavior survey provides insights for marketers
While the sales cycle has gotten longer and buyers continue to wait to engage with sales, B2B buyers are more satisfied with the process...
Adopt a ‘Moneyball’ mindset
Entrepreneur Rob Kelly blogs (sporadically) at RobDKelly.com and Tweets at RobKellySF. This is culled from deep within his archives:
I was inspired by the book...
Gonging is for closers
ToutApp, a San Francisco company focused on helping sales teams boost performance through increased efficiency and productivity of email, recently added a celebration gong...
