Social media gets mixed reviews regarding sales impact
It takes time to develop relationships that lead to sales, but a large percentage of marketers who take the time find great results. For...
Avoid the doublespeak trap
If you’ve been in the corporate world for any amount of time, you’ve no doubt heard something like this:
“My leadership philosophy is to optimally...
Take a Local Approach to Your Global Footprint
In today’s global marketplace, companies are increasingly extending their customer reference programs to target customers worldwide. A globalized customer advocacy program can increase sales...
How to lead a pack of alpha dogs
The problem with having a company stocked with “A” Players, says author and HR consultant Martha Finney, is that you get a cadre of...
Putting Work In the Rearview
These days, the notion that we work to live and not the other way around is generally accepted across generational lines. Even the hardest...
Stealing from consumer marketing
Consumer marketing will always be at the bleeding edge — the first to integrate social networks, build mobile applications and create gaming into their campaigns. Some...
A cure for the common cold call
News flash: prospects hate taking cold calls as much as sales reps hate making them. There’s got to be a better way to generate...
Resting easier
Good sales leaders don’t need the reality of a bad quarter or a string of bad quarters to know when something is amiss. They...
Old school tools aren’t ready for the museum
The advent of social media marketing has corporate America tweeting, making YouTube videos and monitoring discussions online. Does anyone have time anymore to write...
140 or less: B2B Marketing In the Age of Social Media
Corporations are people, my friend,” presumed Republican presidential nominee Mitt Romney famously replied during an Iowa State Fair appearance last summer. The former Massachusetts...
