Building respect in an age of truthiness
Most businesses today consider themselves to be trustworthy, and by yesterday’s standards they are. But by tomorrow’s standards, trustworthy won’t be nearly good enough....
Want sales training to work? Get the right people on your team
It makes little sense to spend the time and money training and developing your sales team when the people in whom you are investing...
Top Performers – May/June
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Too many businesses are missing great opportunities
As digital commerce becomes increasingly important, small and medium-sized businesses (SMBs) have more opportunities then ever to market themselves and help them grow online....
Benefits of building strong brands
Strong brands have a huge impact on the success of organizations — in the B2B world as much as the consumer market, says Brad VanAuken, Chief...
LinkedIn scores highest visitor-to-lead conversion
In a study of 3,128 B2B companies, LinkedIn generated the highest visitor-to-lead conversion rate at 2.6 percent, four times higher than Twitter (0.67 percent)...
Exposure, traffic and a whole lot more: benefits of social media marketing
The top two benefits of social media marketing are increasing exposure and increasing traffic. A whopping 85 percent of all marketers surveyed by The...
What’s an App Cost?
AppMuse is a marketing services company that’s in the business of hooking up those who have an idea for an app with those who...
Lessons on leading those less boisterous
The sales world is overpopulated with extroverts. In fact, a knack for talking is what steered a lot of sales reps into their profession....
Prove the value of events or you’ll lose them
An increasing number of business-to-business companies have recently developed seminars, trade shows or other offsite events within their industry as a new revenue stream....
