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“I saw a Tweet come through the stream from a B2B summit that read, ‘So if sending an e-mail isn’t nurturing what is?’” blogged...

By Janet C. Jessen, vice president, Global Marketing, Innovation & Engineering, Garlock Sealing Technologies Notwithstanding a much-heralded convergence of business-to-consumer (B2C) and business-to-business (B2B) marketing...

  By Dave Fellman Here’s a little insight into how my mind works. When I think about time management—an important issue for salespeople, right?—I often find...

In an ideal world for many companies, there would be minimal competition. Or none. But customers want the choices and improvements that competition provides.   Seena...

The lightbulb. Bubble wrap. The Post-It. The iPod. The Snuggie. Facebook. Twitter. These inventions, products, and businesses all started with an idea. An idea...

5x Technology, an IT solutions provider and SAP BusinessObjects volume reseller partner, launched the IntelligentInformation solution--a service providing standardization and cleansing, merging and deduping,...

Alan Epstein, a 25-year veteran in the advertising business and former partner at Adamson Advertising, opened a new St. Louis-based marketing services organization called...

SlideRocket unveiled a new platform that turns presentations into interactive sales and marketing tools 24/7. Presentations are second only to e-mail as the most...

Content marketing remains a significant hurdle for B2B marketers, yet those who are able to develop and employ a content marketing strategy see notable...

By Kevin Sensenig, global vice president, Learning and Organization Development, Dale Carnegie & Associates, Inc. The economic downturn has produced a tidal wave of negative...