Ad Vet Opens Marketing Agency
Alan Epstein, a 25-year veteran in the advertising business and former partner at Adamson Advertising, opened a new St. Louis-based marketing services organization called...
SlideRocket Reinvents Presentations
SlideRocket unveiled a new platform that turns presentations into interactive sales and marketing tools 24/7. Presentations are second only to e-mail as the most...
Content Marketing Improves Thought Leadership Perception
Content marketing remains a significant hurdle for B2B marketers, yet those who are able to develop and employ a content marketing strategy see notable...
Energizing the Sales Force in a Down Economy
By Kevin Sensenig, global vice president, Learning and Organization Development, Dale Carnegie & Associates, Inc.
The economic downturn has produced a tidal wave of negative...
Why Marketers Must Change to Engage Today’s Shoppers
By Jeff Weidauer, vice president, Marketing, Vestcom International
While the retail sector hasn’t suffered as much as banks or auto companies, it has weathered some...
Promote Your Brand with Branded Holiday Gifts
By Barbara Wells, senior vice president of Marketing, Merchandising, Global Supply Chain, and Logistics, Staples Promotional Products
It’s only October, but ’tis the season for...
Going International: Ideas for Entering Markets Around the Globe
By Ramez Naguib, P.E., LEED AP, CEM, engineering sales & marketing director, McQuay International
Globalization is here to stay. Remember when rock-and-roll band Sha-Na-Na sang...
Matt’s Test Article
Hello world!
Virtual Events or Virtual Worlds?
By Tricia Heinrich, senior communications director, ON24
Several years ago virtual worlds such as Second Life were seen as having the potential to become viable...
Notification: The Secret Weapon for Improved Communication
By Larry Kettler, executive vice president, Sales and Marketing, MIR3, Inc.
A great salesperson is someone you’d love to spend time with at a cocktail...
