Why Marketers Must Change to Engage Today’s Shoppers
By Jeff Weidauer, vice president, Marketing, Vestcom International
While the retail sector hasn’t suffered as much as banks or auto companies, it has weathered some...
Promote Your Brand with Branded Holiday Gifts
By Barbara Wells, senior vice president of Marketing, Merchandising, Global Supply Chain, and Logistics, Staples Promotional Products
It’s only October, but ’tis the season for...
Going International: Ideas for Entering Markets Around the Globe
By Ramez Naguib, P.E., LEED AP, CEM, engineering sales & marketing director, McQuay International
Globalization is here to stay. Remember when rock-and-roll band Sha-Na-Na sang...
Matt’s Test Article
Hello world!
Virtual Events or Virtual Worlds?
By Tricia Heinrich, senior communications director, ON24
Several years ago virtual worlds such as Second Life were seen as having the potential to become viable...
Notification: The Secret Weapon for Improved Communication
By Larry Kettler, executive vice president, Sales and Marketing, MIR3, Inc.
A great salesperson is someone you’d love to spend time with at a cocktail...
Get More Clients by Avoiding 3 Deadly Presentation Mistakes
By Terri Langhans
Congratulations! Your firm made it to the short list, and you've been invited to the new client interview. That's what they call...
On Schedule with PeopleCube
PeopleCube, provider of intelligent workplace management technology, launched Resource Scheduler 9.1, a feature-rich resource scheduling solution that improves the ease and flexibility of scheduling...
Maritz Research Acquires evolve24
Maritz Research acquired evolve24, a business analytics and research firm that uses traditional and social media to measure perception, reputation, and risk. Through their...
Hyundai Promotes Dave Zuchowski to EVP of Sales
Fountain Valley, CA-based Hyundai Motor America named Dave Zuchowski executive vice president of sales. Zuchowski joined the Hyundai team in 2007 as vice president...
