Hey Numbers Cruncher: Generating Analytic Value
Even though everyone's had to work harder in this economy, those who work in business analytics can be forgiven for thinking they're being cut...
Six Sigma: A Framework for Your Perfect (Sales) Storm
The business of earning new customers bears a striking resemblance to a perfect storm. Sales and marketing must come together to create a rare...
Adrenalina Adds Pair for Retail Push
MDC Partners Hispanic marketing shop Adrenalina has added a pair of key staffers to help build its retail business and spur overall growth: Jules...
Online Commerce Starts to Slow
The lingering recession has accelerated the rise of a new breed of independent consumers who meticulously research big-ticket items as well as everyday purchases...
Navigating FTC’s Guidance on Social Media Marketing
With the rapid growth in social marketing, the Federal Trade Commission has become increasingly concerned about these new methods of reaching out to consumers....
Harnessing the Power of Community to Grow Your Business
It is safe to assume the vast majority of Web-based businesses are using myriad tools and tactics designed to build brand, drive customer acquisition,...
Please, for Your Audience’s Sake, Use PowerPoint Animation Well
How many times have you seen terrible PowerPoint presentations that use those horrible fly-in animations along with the unbearable screeching tires sound effect? That's...
Postcard Marketing: Choosing the Right Company
Recently, to her surprise, my wife received another huge postcard from a local salon. But it wasn't just the size of the card that...
Reassessing CRM: From Sales Rep Annoyance to Competitive Edge
As sales and marketing managers grapple with the task of ensuring their companies remain competitive during the economic downturn, many are frustrated by an...
