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Please, for Your Audience’s Sake, Use PowerPoint Animation Well

How many times have you seen terrible PowerPoint presentations that use those horrible fly-in animations along with the unbearable screeching tires sound effect? That's...

Postcard Marketing: Choosing the Right Company

Recently, to her surprise, my wife received another huge postcard from a local salon. But it wasn't just the size of the card that...

Reassessing CRM: From Sales Rep Annoyance to Competitive Edge

As sales and marketing managers grapple with the task of ensuring their companies remain competitive during the economic downturn, many are frustrated by an...

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