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Navigating FTC’s Guidance on Social Media Marketing

With the rapid growth in social marketing, the Federal Trade Commission has become increasingly concerned about these new methods of reaching out to consumers....

Harnessing the Power of Community to Grow Your Business

It is safe to assume the vast majority of Web-based businesses are using myriad tools and tactics designed to build brand, drive customer acquisition,...

eMarketer: Search Is Vital in a Recession

As recession-weary advertisers continue to keep close watch on the purse strings, search marketing becomes the best customer acquisition tool in the online space,...

Complete Recession Survival Guide for Engagement and Productivity Launched by ::i::Incentive ::/i::Magazine

Challenging economic times present opportunities for those who know how to take advantage of them. Executives and planners looking for the best ways to...

Hey Numbers Cruncher: Generating Analytic Value

Even though everyone's had to work harder in this economy, those who work in business analytics can be forgiven for thinking they're being cut...

Six Sigma: A Framework for Your Perfect (Sales) Storm

The business of earning new customers bears a striking resemblance to a perfect storm. Sales and marketing must come together to create a rare...

Adrenalina Adds Pair for Retail Push

MDC Partners Hispanic marketing shop Adrenalina has added a pair of key staffers to help build its retail business and spur overall growth: Jules...

Please, for Your Audience’s Sake, Use PowerPoint Animation Well

How many times have you seen terrible PowerPoint presentations that use those horrible fly-in animations along with the unbearable screeching tires sound effect? That's...

Postcard Marketing: Choosing the Right Company

Recently, to her surprise, my wife received another huge postcard from a local salon. But it wasn't just the size of the card that...

Reassessing CRM: From Sales Rep Annoyance to Competitive Edge

As sales and marketing managers grapple with the task of ensuring their companies remain competitive during the economic downturn, many are frustrated by an...

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