How Contrast Drives Change
What if you could change one simple thing about your message, pitch or presentation to make it more persuasive? What if one basic technique...
How to Reinforce Training So It Sticks
Ongoing training is important for employees to stay ahead of the curve and do their jobs effectively. But what about training reinforcement? One could...
A Wholesaler’s Guide to Preparing for Black Friday
Black Friday is the unofficial start to the most important time of the year for retailers – the holiday shopping season. For wholesalers, it...
How to Build Relationships at Every Stage of the Customer Journey
Sales is ultimately a matter of building trust and developing relationships with customers – and it’s never too early to start. In the journey...
Converting digital assets to sales
Technology has dramatically shifted the research and selection process by customers, who now expect a fast response and relevant content delivered, how they want...
Distractions May Help You Be More Productive
We are taught from a young age to believe in the power of sustained attention, but psychologist Josh Davis says if your workforce is...
The Hidden Knowledge in Your UC System
In a previous article, Age of Unified Communications (UC) and Your CRM, I discussed the benefits of integrating a UC solution with a CRM...
We’ve Got the Whole World In Our Handhelds
A mobile device is a salesperson’s best friend, but before your salesperson gets overwhelmed and distracted by a million non-relevant items accessible on their...
Is your customer contact a group hug?
B2B sales force turnover continues to worsen, with total churn of 22.4 percent in 2015, significantly higher than the year before. The high cost...
The Holy Grail of Content Marketing – and When to Recommend It
With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power...
