Up Periscope
Periscope, the live streaming video app purchased by Twitter in February and launched about one month later, is oddly addictive despite the fact that...
Will ad blockers impact your marketing mix?
“If you haven’t read about ad blocking in the recent past, I envy you. For those of you who did escape the bonanza, please...
Networking for wallflowers
“There is zero correlation between being the best talker and having the best ideas,” says Susan Cain, author of “Quiet: The Power of Introverts...
IMEX reflects health of meetings and incentive travel
Continued evidence of the rebound in corporate use of off-site meetings and incentive travel was evident in every aisle at the fifth IMEX America...
5 brand myths debunked
The word “brand” has become so ubiquitous it has joined “innovation” and “synergy” in the land of lost meaning. There are a multitude of...
The gospel according to Seth
It’s always smart to take a crash course now and then from author/marketer/entrepreneur Seth Godin. Here’s a collection of wisdom from his blog, which...
To get event marketing right, study what’s wrong
Many companies’ marketing mix includes training programs, trade shows, seminars, conferences or a variety of other business or social events. Luntz, Suleiman & Associates,...
B2C hasn’t monopolized social media marketing
Consumer brands dominate reports of how companies are using social media to market their brand, but that doesn’t mean they have the most to...
Have you lost that lovin’ feeling for your work?
Top performance doesn’t mix with complacency. Katie Douthwaite Wolf, a content marketing writer for a health care IT company and a contributor to The...
The workplace as ant colony and how to fix it
Remember the fable about the grasshopper who fiddles away his summer while the ant stores up food for the winter? Well, it turns out...
